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Digital ads in 2025: What Latin American marketers should know
Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per 蘑菇AV鈥檚 forecast. As the region鈥檚 digital landscape matures, media quality, and performance are becoming top priorities for advertisers.
Article
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Apr 16, 2025
Mobile Ad Spending, by Country, Worldwide
Mobile Ad Spending
Mobile Ad Spending Growth, by Country
Mobile Ad Spending: % of mobile ad spending worldwide
Mobile Ad Spending, by Country
Mobile Ad Spending Penetration, by Country
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Leading US Industries, Ranked by Digital Video Ad Spend, 2025 (billions and % change vs. prior year)
Chart
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Apr 28, 2025
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Guideline
Digital Ad Spending, Worldwide
Digital Ad Spending
Classified Ad Spending
Search Ad Spending
Digital Ad Spending, per Internet User
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Worldwide
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, France
Display Ad Spending
Display Ad Spending, by Device
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Sources for Funding the Increase in Connected TV (CTV) Ad Spending According to US Agency/Marketing Professionals, March 2025 (% of respondents)
Chart
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Apr 28, 2025
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Guideline
Display Ad Spending, Australia
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Italy
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, New Zealand
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Indonesia
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, India
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Japan
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Colombia
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Chile
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Russia
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, South Korea
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Thailand
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Peru
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
Display Ad Spending, Spain
Display Ad Spending
Forecasts
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Nov 18, 2024
Source: 蘑菇AV Forecast
CTV, Social, and Online Video Lead Digital Ad Investment, (billions in US digital video ad spending, by channel, 2020-2025*)
Chart
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Apr 28, 2025
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Guideline
Ad Spending Forecast and Trends Q4 2024: Video Drives Growth Throughout the Ecosystem
Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.
Report
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Dec 18, 2024
Tariffs could trim $10 billion from US social ad spend
Tariffs may reduce US social media ad spend by $10 billion in 2025, or 10% versus our existing forecast.
Article
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Apr 11, 2025
UK Social Commerce 2024: Sales Surge as TikTok Shop Drives Social Spending Among Gen Z and Young Millennials
Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.
Report
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Nov 12, 2024
US Social Media Ad Spending Relative to Meta, by Platform, Q1 2025 (% of ad spending relative to Meta)
Chart
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Apr 23, 2025
Source: Tinuiti

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