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Our forecast methodology for US digital ad spending by industry is based on an analysis of thousands of metrics from dozens sources鈥攊ncluding macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and hundreds of cumulative

The pandemic brought an obvious demand for these products, as working from home became widespread and stay-at-home restrictions encouraged digital media consumption. Digital ad spending followed very closely, with substantial growth in 2020 and 2021. However, there was a significant drop in spending once restrictions were lifted.

It uses the technology for more manual processes, freeing up the team for creativity.

Instacart has launched a new standalone app, Fizz, to help groups plan, purchase, and pay for party snacks and drinks.

OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Our forecasting methodology for US B2B ad spending is based on an analysis of 854 metrics from 76 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; B2B media consumption trends; B2B device usage trends; and 40 interviews

YouTube鈥檚 journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet鈥檚 most powerful platform.

Canada鈥檚 banking landscape is evolving, with digital account opening growth continuing to slow over the next four years. To capture what growth remains, banks must focus on delivering the most in-demand offerings.