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Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.

Mexico: In April 2022, The National Banking and Securities Commission approved Mercado Pago as an Electronic Payment Institution. Since that May, it鈥檚 been supervised by the Central Bank of Mexico and other regulators. Colombia: By the end of 2023, the company expects Mercado Pago to be in operation in Colombia.

More than 12,000 consumers were surveyed in 13 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Nigeria, South Africa, South Korea, the UK, and the US. Responses from Nigeria were not included in the final results due to methodology. Factors affecting erosion of trust:. Economic fears, beginning with inflation, cost, and lack of affordability.

Respondents were from: UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa, and Thailand.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier. 

Three of Latin America鈥檚 most prominent retail and ecommerce players鈥擬ercado Libre, Falabella, and Walmart Mexico鈥攚ere among the leaders of the fastest-growing companies ranked by digital advertising revenues. Tesco launched Tesco Media and Insight in November 2021, powered by its data science and loyalty division, dunnhumby.

The three largest Latin American economies鈥擜rgentina, Brazil, and Mexico鈥攂ecame part of the 10%+ group in 2020 and 2021. So did France and Spain. In Asia, Japan and Singapore鈥攐ften considered digital leaders鈥攁lso passed the threshold, but years after China and South Korea.

Among the top 10 countries in social network use, five鈥�Mexico, Peru, Colombia, Brazil, and Argentina鈥攁re in the region. In markets like Brazil and Colombia, social platforms account for the lion鈥檚 share of the digital ad mix.

The relatively new shopping channel鈥檚 popularity has surged in countries like Colombia and Mexico, per Wunderman Thompson, as consumers seek out more interactive and personalized digital experiences from brands. Why it matters: Live shopping will be key to reaching new audiences, engaging shoppers, and driving online sales.

Those include 2,784 in Mexico, 866 in Central America, 403 in Africa, 402 in Canada, 385 in Chile, 372 in China, and 28 in India. In terms of total square footage, Mexico leads the pack, followed by China and Canada. Walmart International鈥檚 net sales are about a quarter of Walmart US鈥�.

Only four other retailers posted double-digit YoY gains in 9M: Carrefour Brasil (98.3%), Walmart de 惭茅虫颈肠辞 y Centroam茅rica (20.5%), Grupo 脡xito Colombia (19.5%), and Liverpool (14.3%). Carrefour was the only company to nearly double the size of its ecommerce business in Brazil, rising from $408.3 million (BRL 2.20 billion) in 9M 2021 to $809.8 million (BRL 4.37 billion) in 9M 2022.

The Warren Buffett-backed firm added 5.1 million customers in Q3, up 46% year over year (YoY) to reach 70.4 million customers across Brazil, Mexico, and Colombia. It claims this makes it the sixth-largest financial institution in Latin America by active customers.

My other parent, my mom who is from Mexico, it's very common for people to live at home in Mexico through college and even for several years after. So it could just be a cultural thing. Marcus Johnson (02:16):. Right. Daniel Konstantinovic (02:16):. It could be an economic thing. Marcus Johnson (02:18):. The why is really interesting. Yeah, I thought it might be something to do with, it's what you do.

We actually covered Uber鈥檚 advertising expansion in Mexico before official word broke about its global retail media plans. Uber's primary pitch to advertisers is ultimately based on the utilization of first-party data and insights across its ride-hailing and delivery applications, providing access to the company's audience of 122 million monthly active users with closed-loop attribution.

The same will occur in 2025 for Chile, followed by Colombia and Mexico in 2026. Peru will be the only country where traditional media ad spending won鈥檛 recover to pre-pandemic levels by the end of our forecast period. Still reliable: Within traditional media, out-of-home and radio advertising remain effective ways to reach consumers. A return to normalcy will fuel a boom in OOH advertising.

That's UK, Brazil, Germany, Mexico, Italy, France and Argentina. And then at the bottom we have this lower tier where far fewer internet users, around 14% or less. South Korea, Japan, and China, even though China's going to, as I mentioned, outnumber other regions as a proportion of internet users, only 11% in China.

Mexico topped the list for most time spent with Netflix at an average of 458.2 minutes per month, followed by Germany at 426 minutes per month, according to January 2023 Comscore data. This aligns with Western Europe and Latin America being the second- and third-most-penetrated regions for Netflix among digital video viewers, respectively, per our forecast.