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Mexico, Brazil, and inflation-skewed Argentina will remain in the top five for digital ad spending growth for most of the next four years, and Colombia will eventually join them in the top 10 for much of that period as well. Chile and Peru will lag their peers but still produce decent growth.

India and Indonesia have more upside at this point, and Mexico has the most intriguing outlook in the West. Some of these patterns will change year by year, but some will hold for the next half-decade or so. These newly stable trendlines represent useful guidance for longer-term decision-making. Behind the Numbers.

Why it matters: With numerous brands already running RCS campaigns globally, especially in Android-dominant markets like India, Brazil, and Mexico, the US should see a surge in RCS adoption following the iOS update. This shift will not only improve communication but offer marketers a powerful tool to enhance customer interactions and achieve better outcomes.

Mexico will have the highest percentage of mobile video viewers, at 89.2%, followed by Brazil (84.5%) and Argentina (81.0%). Latin America has a huge appetite for foreign-language content. Global streaming platforms like Netflix and Disney+, among others, have made access to foreign-language content easier than ever before.

Roku OS reigned as the best-selling smart TV operating system in Mexico for the third consecutive quarter. What isn鈥檛:. Average revenue per user (ARPU) was $40.67 (trailing 12-month basis), down 7% YoY. While disappointing, it鈥檚 not unexpected to have ARPU drop when streaming hours are increasing by more than 50%.

The service is available in 23 countries, including the US, the UK, Canada, and Mexico. Klarna said it launched the service because Apple's and Google鈥檚 elimination of third-party cookies has made it harder for payment services to automatically fill in customer details at checkout. What鈥檚 in it for merchants?

The US and Mexico won鈥檛 be far behind.

It also aims to replicate its model in Mexico where it offers a range of options such as telecom, financial services, and healthcare. The big takeaway: Walmart is making long-term bets that should pay off whether the economy heads south and consumers look for value, or if conditions improve and shoppers focus on convenience. Go further: Read our Retail Media Ad Spending Forecast H1 2023 report.

Roku is making gains outside the US, too; in Mexico, it was the top selling smart TV operating system for the second quarter in a row.

The Mexican population tends to be the largest due, of course to proximity to Mexico and history of the country. The second largest tends to be Puerto Rican followed by Salvadoran, Dominican, Cuban, Guatemalan and so on. Marcus Johnson:. Okay. Paola Flores-Marquez:.

Walmart tests a new locking system to combat retail theft: The retailer needs to ensure its solution isn鈥檛 worse than the problem itself.

The company plans to roll out marketplaces in Mexico, Germany, Spain, France, and Italy. The context: Shein has a dominant (40%) share of the US fast-fashion market thanks to its vast assortment of low-priced apparel that appeals to Gen Z and millennial shoppers, per Bloomberg. Despite its success, the company has significant challenges.

For sub OTT, Brazil, Mexico, India, and Argentina will round out the top five for viewer growth in 2024 and in 2025, trailing only Indonesia both years. China will have the most viewers by a huge margin, but India has the most headroom. China鈥檚 massive market only benefits its domestic sub OTT platforms.

But in Mexico this year, so 2024 is the first year that Mercado Libre is going to overtake Amazon in Mexico. So, it already happened in Brazil because there always was the leader, but in Mexico specifically, that's always been a battleground market that Mercado Libre's been really investing heavily into.