On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
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| Mar 4, 2024
On today's podcast episode, we discuss whether Uber's business is actually sustainable, how many Americans use ride-hailing apps, and what the ad opportunity is. "In Other News," we talk about whether there will be more—or fewer—self-checkout options by the end of next year and whether the world is ready to accept humanoid robots used by Amazon. Tune in to the discussion with our analyst Yory Wurmser.
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| Dec 5, 2023
On today's podcast episode, we discuss what's most to blame for this sustained ad spending rebound, what concerns us about it, and what we expect to see from ad spending in 2024. "In Other News," we talk about why ad-blocking rates are experiencing a gradual uptick and a cord-cutting milestone. Tune in to the discussion with our director of forecasting Peter Newman and vice president of content Paul Verna.
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| Dec 7, 2023
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| Dec 12, 2024
Source: Boston Consulting Group (BCG); International Data Corporation (IDC); Ampere Analysis
We're talking ad spend again, we're talking about mobile ad spend specifically. What share of all advertising dollars in the US, or the UK for Carina, are spent on mobile? What share of advertising dollars in the US or UK are spent on mobile? Carina Perkins:. That's all advertising, not just digital? Marcus Johnson:. Total. Yes, indeed. Yep. Good clarifier.
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| Jul 27, 2023
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| Aug 1, 2024
Source: Ä¢¹½AV
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| Aug 1, 2024
Source: Ä¢¹½AV
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| Jul 31, 2023
Source: Insider Intelligence | eMarketer
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| Aug 1, 2024
Source: Ä¢¹½AV
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| Aug 1, 2024
Source: Ä¢¹½AV
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| Aug 1, 2024
Source: Ä¢¹½AV
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| Mar 1, 2024
Source: Ä¢¹½AV
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| Aug 1, 2023
Source: Ä¢¹½AV
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| Aug 1, 2023
Source: Insider Intelligence | eMarketer
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| Aug 1, 2023
Source: Insider Intelligence | eMarketer
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| Oct 3, 2024
Source: Sensor Tower
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| Aug 12, 2024
Source: AppsFlyer
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| Mar 1, 2024
Source: Ä¢¹½AV
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| Sep 26, 2023
Source: Ipsos; Moloco
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| Apr 12, 2023
Source: PwC; Interactive Advertising Bureau (IAB)
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| Jan 16, 2024
Source: Comscore Inc.; Proximic
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| Jan 23, 2024
Source: Insider Intelligence
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| Apr 12, 2023
Source: PwC; Interactive Advertising Bureau (IAB)
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| Mar 28, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
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| Nov 1, 2024
Source: Ä¢¹½AV