蘑菇AV

Apple is reportedly working on a way to make AR apps that鈥檚 as simple as talking to Siri. 7 trends affecting mobile advertising in 2023. 鈥榊ou have to do more with less.鈥� Microsoft offers a case study in marketing. Yesterday鈥檚 Chart of the Day: TikTok top 10.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

Mobile advertising will keep growing at a rapid clip despite headwinds from privacy laws and genAI. Even so, app publishers will explore additional ways of making money for premium content. This may have an impact on the type and price of ad inventory in the future, although the volume of IAA should remain strong. A yawning gap opens between IAA and IAP spending.

All ten industries prefer mobile advertising to nonmobile, although there are significant differences between them. Industries have long favored mobile advertising, but the big shift from nonmobile to mobile is now basically complete.

This industry will spend $10.92 billion on mobile advertising in 2023, up 11.0% YoY. But growth will dip to 6.7% in 2024 and 6.9% in 2025. That鈥檚 because growth has been strong over the past few years. In 2018, mobile ads finally took the majority of healthcare and pharma advertisers鈥� digital budgets, making up 52.5% ($3.94 billion) that year.

On today鈥檚 podcast episode, we discuss what happened to Spotify鈥檚 subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

In terms of the shift in ad dollars, the meteoric rise of retail media today parallels the mobile advertising revolution over a decade ago.

From the rise of foldable smartphones, the shift in ad spend from browsers to apps, and the growth of shoppable media, these predictions from our analysts reveal how evolving consumer behavior will impact the mobile advertising market. 1. Foldable phones will gain traction in the US.

On today鈥檚 podcast episode, we discuss what鈥檚 behind Google鈥檚 recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we鈥檙e at with the search giant鈥檚 two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

Last year, we made some predictions about what would happen across connected commerce and mobile advertising in 2023. Now that we鈥檙e halfway through the year, let鈥檚 check in and see what鈥檚 changed鈥攁nd what hasn鈥檛. Prediction: Connected devices get ready for commerce.

AppLovin's Axon engine drives ad success: Its AI-powered product boosted software platform revenues by 66% year over year.

Nearly 50% of all US B2B digital ad spend will go to mobile advertising in 2023. B2B digital ad spend growth will slow while social, display, and mobile gain ground. What鈥檚 happening? B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period.

What it means for marketers: Mobile advertising or ads featuring QR codes that drive people to mobile will be important this holiday season. Last year, mobile accounted for more than half (50.6%) of US ecommerce holiday sales for the first time. This year that share will increase to 52.7%.

Recognize the importance of mobile advertising. More like this:. Programmatic Advertising Trends Q4 2023 (Insider Intelligence subscription required). Amazon to expand other ad services after announcing exit from ad-serving business. AI will exacerbate some programmatic ad issues and alleviate others. Interoperability, the right evaluation criteria are key to identity solution adoption.