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Developers are adjusting their monetization strategies. According to Unity, 94% of hypercasual games monetize with ads, so these games were hit hard by Apple鈥檚 changes.

Digital surfaces鈥攁nd the associated digital ad inventory鈥攁re still in the early stages of retail expansion and even earlier stages of monetization. Brand budgets aren鈥檛 aligned with the opportunity yet.

鈥淎ll of the retailers are hearing, 鈥業t鈥檚 too hard to work with all the 50 different things that represent [your media],鈥欌�� said Megan Cameron, vice president of monetization strategy at Merkle. 鈥淭ax鈥� charges remain outstanding.

Publishers themselves will need to rethink their monetization strategies as bots scrape content, reducing traffic volume. What does this mean for marketers? The vast increase in genAI tools will accelerate change and punish marketers who lag in deploying these tools. Search begins its first major transformation in decades.

And as for what comes next, obviously monetization is on the roadmap for meta AI in Meta's latest earnings call Zuckerberg was pretty clear that the plan is to scale the product before monetizing it, so it'll take time, but the ads are definitely coming.

It plans to offer new content creation and monetization tools, as well as features and analytics that make it more desirable to post Shorts. That sets it apart from Instagram Reels, which doesn鈥檛 offer ad revenue-sharing. (Creators can earn money from post-loop ads on Facebook Reels, however.) Creators can bring their followers to Shorts and grow the addressable audience for marketers.

Musk can鈥檛 achieve his goal of overhauling Twitter鈥檚 monetization model to make it less reliant on advertising if he can鈥檛 bring in revenues in the short term. In January, The Information reported that Twitter鈥檚 daily ad revenues were down 40% year over year (YoY), and that 500 of Twitter鈥檚 top advertisers had paused spending since Musk took over the company in October.

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Other activities, like direct messaging, gaming, or livestreaming, have lower monetization potential but can help platforms boost time spent among Gen Zers. Platforms that can win more Gen Z loyalty in these areas stand to benefit from greater usage time. Key Takeaway: Our research shows that Gen Zers use multiple platforms for key social media activities.

And if it doesn't get close to that and Meta doesn't have a path to monetization, I could see it folding it into Instagram. Max Willens:. That seems very credible to me. I would say that I feel like Threads' real existence is opportunistic and more of an insurance play than a major focus.

So they're looking beyond Game Pass, and I think they really want to be a player in mobile gaming because there's a lot of opportunity for advertising there, for in-game experiences and monetization for them. Marcus Johnson:. Mm-hmm. Yeah, so in research from Newzoo, I believe one of you used it in your article, but digital gaming revenues worldwide, mobile, 50% of the pie.

It was a huge topic of conversation, but the takeaway for me was that social platforms really have to get creator monetization right, especially when it comes to short video only. YouTube really has a strong ad revenue sharing program, and there are a lot of creators that are looking for more sustainable ways to make a living off of social platforms.

From 2014 to 2021, spending on non-video programmatic digital display ads in the US had compound annual growth of 27.3%. In 2022, that screeched to a halt, and spending actually declined 2.7%. In 2023, it will effectively be flat at $58.49 billion.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

While Twitch鈥檚 user base and user experience are distinct from the likes of TikTok, Instagram, and Snapchat, its foray into social video shows it's vying for increased engagement and monetization and potentially social commerce. Subscription bundling is a growing part of Amazon鈥檚 business.

So it really is quite unique, but that doesn't mean that the other stuff out there that's bigger doesn't also have enormous, enormous monetization value for the people broadcasting it and the people advertising on it, but it's just not quite like the Super Bowl. Paul Verna:. I think this question of the value of the audience comes up a lot with streaming services.

So the news is mostly positive, but I think that if you look at podcasting in other ways, the monetization problems that they've had and maybe the total time spent issues that Paul's going to get into, the story does maybe look a little different. Bill Fisher:. Exactly. So you've stolen my link now.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

One remains about how monetization will fit into the flow of a chatbot conversation. So when, and what will... After every question do you put links? How's that going to look in the flow of a conversational text box or a voice conversation? And then the second is pricing. So if there're likely to be fewer impressions in a chat versus a search query, because conversations are more complex.

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And this is happening now, so it didn't necessarily contribute materially for Q4, but it's a recent example of how YouTube is continually evolving its monetization strategy for Shorts. And then one final point on YouTube, it continues to center creators in its strategy.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.