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InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

And then of course there's the monetization aspect. We don't really know how Meta is going to monetize meta ai, but pretty much everything meta does, it'll probably be an advertising play and it would be connected to its powerful ad ecosystem. Marcus Johnson (05:38):. Yeah, 40% of just one of its apps users using it for it said already on power in terms of users is not much at all.

Live sports investments and ad blocking crackdown improvements in shorts monetization and it achieved its highest growth rate in two years. So not too shabby from YouTube. And then Google Network accounts for 12% of the pie and network is the odd one out here. It shrank 1% this quarter. It hasn't grown since Q2 2022 Network is lower margin than Google's other two advertising business units.

I think that's gone now too, but it still needs to figure out not only how hard it wants to go into monetization, and I think as you mentioned, it does burn through cash. So it's essentially forced as a company to raise huge amounts of money and to sell a lot of different products tapped on top of it. So it has to decide that, but also this whole board revolt gave competitors a big in.

So the CEO of Raptive, which is a large ad platform or publisher monetization platform proposed in an article in fourth quarter that publishers could see 50% of their referral traffic disappear in 2024. That is not a number that you throw around lightly, that is extinction level event type stuff.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

We did predict that a lot of the creator monetization streams from the social platforms this year would tend towards subscriptions and paywalled content, and this is exactly in line with that. Marcus Johnson:. Yep. That's all we've got time for, unfortunately. Jasmine, thank you so much as always for hanging out. Jasmine Enberg:. Thank you, Marcus. Thank you everyone. Marcus Johnson:.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

Four, content creators wouldn't be able to use TikTok's monetization tools. Jasmine, if it was banned tomorrow, people wouldn't have it ripped away from their phones, right? It would still be on their phones, it would just be maybe a degrading product over time, because there wouldn't be any more updates, and new users couldn't get on the app or download the app. Correct? Jasmine Enberg:.

Among those let go were the founder of the newsletter tool Review, which Twitter bought in 2021, the boss of Twitter Payments, and about two-thirds of the company's monetization team. But Jasmine, your take on this new news is what? jasmine enberg:. So instead of going into why this is happening, I think we're all pretty well-versed on Twitter's revenue troubles right now.

So it's really been moving towards monetization and making this more viable for creators who want to be on the platform to try to draw them away from TikTok, or just relying solely on TikTok. Sara Lebow:. Yeah, I think YouTube shorts is really promising, especially as an ad platform.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

Speaking about business and AI monetization paths and how marketing could use it. That's all we've got time for today. So thank you so much to my guests. Thank you to Yory. Yory Wurmser:. Glad to be here. Speaker 5:. Thank you so much. Marcus Johnson:. Hank you, Jacob. Jacob Bourne:. Great. Thank you so much. Marcus Johnson:.

But as Jeremy mentioned too, I think monetization is going to be a really hard challenge for them without turning off their users. The Financial Times reported in September that the company was looking hard at adding additional [00:10:30] features and charging a subscription fee. I think trying to figure out how to pump ads into the experience is going to be difficult for them.

But we now live in a world where data aggregation, where data synthesis, syndication, and monetization is prevalent. I mean, all you have to do is go up onto the vendor pavilion there to see the number of companies that have data-. Rob Rubin:. Yeah. Sean Welsh:. ... in their name. And you understand that the data is being used and reused in many different places.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

They have to keep building new sectors and new potential avenues of monetization. So, I think that is the right strategy. I think the question is, do you want to have 20 major initiatives simultaneously or should you have 17 or 16?

So it's sort of a double-edged sword for them in terms of cannibalizing their revenue streams, in terms of subscription revenue both on the cable and on the streaming side, to making it 100% reliant on advertising monetization which a FASST channel would require. So I think there's that issue for traditional broadcasters and making a full commitment to FASST channels. Bill Fisher:.