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The news: YouTube accounted for 9.7% of all TV viewership in the US in May, the largest share ever for a streaming platform, per Nielsen鈥檚 "The Gauge" report. Netflix, the second largest, had 7.6%. Among streaming platforms alone, YouTube holds nearly 25% of the market share. Its 9.7% share was up slightly from the prior month (see chart below).

The platform will be vital to helping streaming-only viewers discover the competition for the first time. Sponsoring Eurovision is key to TikTok鈥檚 music ambitions. TikTok鈥檚 second consecutive partnership with Eurovision will help solidify the platform as the place 鈥渨here stars get started,鈥� per its advertising campaign for this year鈥檚 contest.

Only 25.5% of fashion sales will take place online in 2025, versus 37.5% for consumer electronics and 51.6% for books, music, and video, per our forecast. This relatively low digitization rate suggests a significant opportunity for growth, as long as retailers take into account consumer preference for tactile evaluation of apparel before purchasing. The competitive landscape.

The news: Spotify鈥檚 $100 million Creator Equity Fund designed to support music and content projects from underrepresented communities has spent less than 10% on such initiatives in its first year, according to Bloomberg reporting. The fund was founded last year in response to a wave of criticism against the platform鈥檚 top podcaster Joe Rogan after videos of him saying racial slurs went viral online.

Meta is testing an AI-based feature for single-image Reels ads that gives advertisers free access to a diverse music library. According to company data, ads that feature both music and voice-over draw a 15% higher average positive response compared with ads without sound.

Older users favor a more fragmented mix that includes YouTube Music, Pandora, and Amazon Music. Yes, but: Advertisers have ramped up podcast spend, but listening habits aren鈥檛 uniform鈥攑latform preferences shift substantially by age group. Brands leaning too heavily on youth-oriented platforms risk missing sizable and growing older audiences.

Tubi makes a play for NFL fans鈥� wallets: The ad-supported streaming service launched a shoppable experience that will feature curated storefronts that offer products related to the Super Bowl.

On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify鈥檚 app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.

Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It鈥檚 a strategic move to expand its digital advertising reach.

In January, we made a slew of marketing and advertising predictions, from streaming to ad measurement. We already know the elephant in the room鈥攚e didn鈥檛 even mention generative AI. But the predictions we did make were a mixed bag in terms of accuracy. Here鈥檚 a look at how we did.

The platform offers filters, augmented reality (AR) effects, the ability to stitch clips together, green screen functionality, music overlays, and auto-generated captions. Reels鈥� editing functionality is pretty similar to TikTok, albeit more limited in terms of filters, effects, and available music. For creators and brands looking to post fairly basic video content, Reels鈥� native tools can suffice.

An acquisition by Spotify could give the music and podcast service a complementary hardware element. Sonos鈥� established brand and fine-tuned tech鈥攚hich includes wireless speakers, home sound systems, and headphones鈥攃ould attract companies looking to expand in the smart home market.

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.

Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.

And Amazon Prime does offer just about everything in the world from fast free shipping to video and music streaming services to photo storage, to discounts at Whole Foods. And so while Walmart plus offers some bells and whistles in addition to free delivery, I think there's a lot of room for it to expand the breadth of perks to entice people to sign up and to stay enrolled. Sara Lebow:.

, mail-order sales, etc.); digital download sales (movies, music, content, etc.); consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.).

The reason it worked in the music industry is because the record labels were operating on an even playing field. They were basically all getting hurt by streaming and people ripping off music, so they banded together and they invested in Spotify. It made sense. (14:35):.

YouTube Music for Android preps support for podcasts. Now is not the time for Google to part ways with YouTube. How to use SEO to inform your paid YouTube and TikTok strategy. Spotify stays strong through a rocky 2022, but podcasts have a rough road ahead. Yesterday鈥檚 Chart of the Day: TikTok comes for Netflix.

Podcasts are Spotify鈥檚 frontier: While its success with music is nearly guaranteed (even though competitors like Apple Music are attempting to find a similar place in pop culture) it makes sense that all eyes are focused on its podcasting business.