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Retail foot traffic is bouncing back, especially in malls, thanks to diverse tenant mixes and engaging experiences that attract shoppers, Ethan Chernofsky, senior vice president of marketing at Placer.ai, said during a recent 蘑菇AV webinar. The pandemic鈥檚 lasting influence has also changed how we shop, with more people visiting multiple grocery stores for the best deals and quality, while small-format stores are helping retailers meet local needs.

Walmart鈥檚 clear value proposition helped it attract consumers across the income spectrum鈥攅specially in the grocery category. And its Walmart+ membership service helped it retain those customers by quickly delivering online orders at no additional cost. The combination of Walmart鈥檚 booming grocery and ecommerce sales also fueled its highly lucrative advertising business.

UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here鈥檚 what brands and retailers worldwide can learn from the digitization of UK stores.

71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

鈥淥nce people feel a little bit more confident about the price of groceries, that allure of the convenience of delivery is going to come back and people are going to continue to use that option,鈥� he said. Grocery ecommerce sales will remain high in the US because the shoppers who already are buying groceries online are spending more, and because Walmart and Amazon are incentivizing online shopping.

It鈥檚 not just music platforms like Apple Music or YouTube Music with their own versions: Gaming platform Steam, grocery service Instacart, and many other apps across industries also roll out end-of-year personalized campaigns.

How TikTok, Temu, and Sephora are making online shopping fun. Clothing, groceries, and beauty products are popular digital purchases. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

Announced last month, Amazon鈥檚 Alexa+ will update some Echo devices to create smart home routines, order groceries, and analyze images. Our take: If Apple doesn鈥檛 accelerate AI deployment, it risks losing Gen Z and millennial consumers who are already adopting AI-enabled assistants from its biggest rivals.

There鈥檚 no doubt that the combination of all digital activities drives far more product and brand awareness than the physical store. But no single online channel鈥攚hether third-party retailers, brand websites, or social networks鈥攈as overtaken the power of the store.

Many retailers are ramping up their in-store media offerings to create an interactive, digital experience within the store, said Marsten, citing The Kroger Co.鈥檚 partnership with Cooler Screens and Walmart鈥檚 wall of TVs. 鈥凄颈驳颈迟补濒 is physically changing what the store looks like inside,鈥� she said. 鈥淐hanging what you鈥檙e going to be able to interact with, touch, feel.鈥�.

They will earn 2 points and tier credits for every $1 spent on hotels, dining, gas stations, and grocery stores. Cardholders will earn 1 point and tier credit for every $1 spent everywhere else, including deposits on BetMGM, the company鈥檚 online sports betting and gaming platform. Cardholders will also get a $200 resort credit upon account opening and on their card anniversary each year.

Malls are struggling to stay profitable as consumer behaviors change and shopping moves even more online. While foot traffic and occupancy rates are down, there are some opportunities for growth. By changing up their retail mix and mastering the omnichannel experience, malls can regain relevance among shoppers.

The next front in Temu鈥檚 campaign against Amazon will revolve around low-cost grocery. Temu could appeal to inflation-weary consumers by introducing the gamified, group-buying grocery shopping concept that made sister app Pinduoduo enormously popular in China. Mounting pressure will squeeze the long tail of retail media networks.

Categories with the highest mobile penetration include personal care (77%), groceries (68.2%), and apparel (60.8%), which Adobe Digital Insights lead analyst Vivek Pandya attributed to the fact that 鈥渃onsumers have embraced mobile shopping for purchases that are more frequent and lower in price.鈥�.

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.

Nonalcoholic beer, wine, and spirits retail sales in the US grew 31.3% YoY in 2024, per a November report from Circana. 83% of Gen Z adults typically buy alcohol in-store at a supermarket or liquor store, according to an October 2024 survey from Attest.

Digital shelf labels are small screens that attach to retail shelves, enabling retailers to update prices and product information in real time.