蘑菇AV

According to ANA data, 2024 CTV CPMs averaged $12.90鈥攂ut varied by marketplace. Private marketplace (PMP) CPMs averaged $15, while open-market placements were $5.54. If Prime Video maintains PMP-level rates, it reinforces Amazon鈥檚 premium positioning. But if CPMs dip, the platform may become a stronger draw for performance buyers.

Almost half of online sales in Western Europe in 2024 will take place on a mobile device. More people are buying via mobile phone as marketplace apps such as Shein, Temu, and Vinted continue to gain popularity. However, the online sales figures in the region are skewed slightly by the UK, where 57.5% of online sales take place on mobile devices.

Encouraging greater competition in tech is a not-so-subtle jab at the ad duopoly of Google and Meta, as well as Apple鈥檚 grip on the iOS app marketplace. The ad duopoly has already made some concessions to try and appease regulators from further action, and Apple is reportedly preparing to allow third-party App Stores on iOS in 2024 in accordance with changing EU regulations.

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

The company鈥檚 demand-side platform (DSP) could become central to advertisers鈥� strategies, extending Amazon鈥檚 targeting capabilities beyond the marketplace itself. As advertisers seek more efficient ways to reach customers, Amazon鈥檚 DSP offers a compelling advantage through its ability to engage consumers based on actual buying behavior.

Marketplaces accounted for about a third of us e-commerce sales last year, and net share is growing, as just about everyone has launched an online marketplace over the past few years. And if operators are liable, then it would immediately force them to alter the way that they operate and have a much more watchful eye on who is selling what on their platform.

Incorporating clips from a video marketplace. 2. Consider who鈥檚 watching. 鈥淭hink about [your ad] through the lens of what you offer and who your audiences are,鈥� Edmundson said. Capitalize on CTV鈥檚 unique targeting capabilities and tailor different creatives to speak to Gen Zers and millennials, for example. 3. Take a holistic approach.

In March, Meta released new influencer marketing tools, including updates to Instagram鈥檚 creator marketplace and AI-powered creator content recommendations for Partnership ads. In March, Semafor reported that YouTube would introduce dynamic, host-read podcast ads.

Our take: While Amazon鈥檚 ad prices are increasing, per our Industry KPI data provided by CommerceIQ, consistently high ROAS has enticed merchants to continue to spend on its marketplace. Amazon鈥檚 streaming and live sports content is turning into a high-margin media empire and becoming a major driver of its advertising expansion.

The company has expanded access to its commerce API, which links Meta ad impressions to third-party marketplace sales. This tool was previously only available to networks with 20,000 or more sellers. Meta is giving some retail media partners direct access to impression logs and product-level performance data, eliminating reliance on third-party measurement providers.

The once-siloed mobile ad marketplaces are converging thanks to AI-infused ad targeting and measurement. Mobile advertising used to be several different markets divided by platform, buying method, format, and media. Mobile web ads, for example, resembled desktop ads more than in-app ads.

I think that online marketplace approach to furniture buying, in that Wayfair vein, is really going to prove popular. Sara Lebow:. Okay, moving along. Let's hear from you, Carina, of one of IKEA's, other biggest challengers. Carina Perkins:. So in the UK we have a few, I would say one that is notable is Argos, which is owned by Sainsbury's, which is one of our biggest supermarkets over here.

While Xbox Series X|S and the PlayStation 5 offer many advertising opportunities on console dashboards, marketplaces, and connected TV (CTV) apps, Nintendo has been notoriously slow to integrate its systems with internet-connected capabilities.