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More Chart of the Day:. 8/25 - Social video slows. 8/24 - The rise and fall of ecommerce growth. 8/23 - Programmatic OOH watch. 8/22 - Gen Z鈥檚 social motivators. 8/21 - Buying into Klarna. Note: A digital commerce platform is a comprehensive software that enables businesses to build digital storefronts and facilitates online transactions.

Roblox soars in Q3 despite critical reports: The company saw significant user and revenue growth and restated its commitment to child safety.

Gen Zers and millennials in our study placed little value on most forms of ads, including traditional TV, out-of-home, radio, print, and podcast ads.

More Chart of the Day:. 8/23 - Programmatic OOH watch. 8/22 - Gen Z鈥檚 social motivators. 8/21 - Buying into Klarna. 8/18 - Agencies in review. 8/17 - Marketing measurement mix-ups.

But Hoka just unveiled a global brand campaign encompassing owned media, out of home, connected TV, digital, and paid social, which should boost brand awareness. The likely winner: Come on鈥攊t鈥檚 Nike. The brand may be taking a moment to reconfigure its sales strategy, but consumers鈥� brand affinity isn鈥檛 going anywhere. Nike is the most valuable apparel brand in the world for a reason. 2. Shein vs.

Ooh, they're still on social. They're just not as visible as before, which I think we talked about last time too. So, 93% of Millennials are on social media, and their presence continues to be massive. They're just not posting as much. And Gen Z's about to overtake them on several platforms. They've already edged them out on YouTube.

On today鈥檚 podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

Nonessentials鈥攕uch as restaurant meals, vacations, home upgrades, and out-of-home entertainment鈥攁re increasingly on hold. Even for essential purchases, many shoppers are turning from well-known labels to discount or generic products. Only the more affordable brands and retailers benefit directly from this trend.

But out-of-home lacks any virtual cues, instead incorporating geolocation and environmental data, and audio would need other biometric indicators altogether. The MRC is starting to tackle standards, having mentioned attention in its outcomes-based measurement project.

Most of this time will be with TV and to a lesser extent radio, while newspapers, magazines, cinemas, and other out-of-home media activities will continue playing a role. But these traditional activities combined will draw just 25.4% of US ad spending this year. Time spent with traditional media declines every year, but perhaps not as quickly as marketers think.

And I tried to find similar market share estimates in our ad spending forecast and, well, okay, radio will constitute 2.7% of total US media ad spending this year, out-of-home will constitute 2.4%, physical print will constitute 2.0%.

How can retailers juggle all the different endpoints required on their own (i.e., out-of-home, digital video, display, audio, print)? Goldman: 鈥淚 would say they鈥檙e not able to do it on their own.

Worldwide ad spending on TV, radio, out-of-home, and print contracted every year from 2015 through 2020. However, the post-shock period of pandemic recovery led to increases in 2021 and 2022. That rebound momentum has petered out, and with no Olympics or World Cup in 2023, we foresee a 1.1% decline for traditional ad spending this year.

As production budgets remain tight and creators continue to prove themselves as strong brand ambassadors, marketers will also continue to tap creators for content for TV, out-of-home, and other digital media. No platform has a monopoly on creators or their audiences, either.

Roblox faces renewed child safety concerns: A report from a short-selling firm claims Roblox is exposing children to predators and vastly inflating user metrics.

McDonald鈥檚 targets Gen Zers with limited-time Chicken Big Mac offering: The QSR is supporting the launch with a campaign that highlights dupe culture, livestreaming, and other generational touchstones.

Traditional ad spending includes directories, magazines, newspapers, out-of-home, radio, and TV.

Ooh. Marcus Johnson:. So these Christmas day games are turning them into a mini Super Bowl style event. So they're doing a lot to try to make this work. All right folks. That's where we'll leave the story the week for today. Time now for the game of the week. Today's game. It's a super-duper game. How's it work? I'm glad you asked. Three rounds.

Traditional media time鈥攚hich is mostly made up of TV, radio, and print but also includes a very small daily portion for cinema, out-of-home, catalogs, and direct mail鈥攚ill decline by 5.5% this year. TV will account for most of that 16-minute loss, which will more than negate digital鈥檚 15-minute gain.

Lowe鈥檚 looks to expand the reach of its retail media network: The home improvement retailer rebranded the service Lowe鈥檚 Media Network and plans to launch four new channels this year.

And with the rise of QR codes, many out-of-home areas can be used to launch mobile web ads. Explore digital audio. It continues to grow as listeners tune in via their connected cars and smart homes (and on their smartphones). Moreover, the rise of generative AI is likely to enhance voice search and voice commerce in the future. Nudge some social video onto nonmobile devices.

Retail media has transitioned from its 1.0 era, defined by on-site search and sponsored product ads, into the era of retail media 2.0, which consists of a mosaic of ads on-site, in-store, and across other media channels. 鈥淭he opportunity gets much bigger, but realizing the opportunity also gets a lot more complex,鈥� our analyst Andrew Lipsman said on 鈥淏ehind the Numbers: Reimagining Retail.鈥�

Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.