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The number of companies that generate more than $1 billion in annual US CTV ad sales grew from two in 2020 to five in 2024

New forecasts for US Amazon CTV ad revenues and ad-supported viewers for select streaming services.

Multiview, voice replies, and AI music tools mark YouTube鈥檚 pivot from mobile-first to TV-native and raise the bar for creators and advertisers alike.

Insights from IAB NewFronts: Streaming and AI innovation are transforming marketing鈥攂ut in a period of rapid change and economic unrest, adaptation is key.

Programmatic accounts for the vast majority of digital display ad spending across the major markets we track in Western Europe. The UK holds a significant lead in terms of overall spend, but France and Germany are growing quicker.

Younger consumers increasingly prefer creator content over TV, film: A Deloitte study indicates that advertisers need to rethink their strategies to remain competitive.

Advertisers battle economic difficulties as they head into upfront negotiations.

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.

Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

Disney鈥檚 ad-supported automated inventory goes global: The move unlocks new opportunities for advertisers to capitalize on Disney鈥檚 massive reach.

Shoppable ads will be a focus for brands in 2025 as they test new formats offered by retail media networks and their media partners.

Disruption is imminent for programmatic. The market teeters on the brink of several seismic shifts around identity and audience data. And a landmark antitrust ruling could energize an already hot ad tech consolidation streak.

AppLovin has emerged as one of the most influential players in mobile advertising. Here鈥檚 a breakdown of its business model, competitive advantages, and future growth opportunities.

Worldwide programmatic display ad spending will grow 14.6% in 2025. This report explains our programmatic forecasts for six countries to map global spending trends.

FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.

It鈥檚 the No. 1 way to access long-form content via over-the-top (OTT) services, according to Roku and Fuse Insights鈥� 鈥淰ideo-on-Demand Evolution 2024鈥� report. These OTT options include subscription video-on-demand and ad-supported video-on-demand. CTV formats, which include smart TVs and streaming sticks, are well above other access devices for streaming viewership in Canada.