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In 2026, NBCU will be the streaming partner of the Olympics, the Super Bowl, WNBA finals, the Spanish-language World Cup, and more. Debuting new ad products now gives advertisers time to test them, allowing NBCU runway to work out kinks ahead of the high-volume period.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.

Advertisers won鈥檛 have to quit third-party cookies cold turkey, but long-standing market dynamics around access to quality data aren鈥檛 going anywhere.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

The news: Roku has hit a landmark 90 million streaming households, it said Wednesday, reaching a significant milestone as mergers and acquisitions shake up the connected TV (CTV) and streaming sectors. Zooming out: Roku has firmly established itself as a leader in both the US streaming and CTV markets, but its future in the saturated and rapidly consolidating industry is uncertain.

Social fuels streaming: Netflix invests in BookTok sensation 鈥淭wisted Love鈥� as TikTok reshapes publishing and adaptation strategies.

Streamers have pushed consumers toward ad-supported tiers by increasing costs for ad-free subscriptions and bundling with other services, making these tiers the default access point for streaming content. While those efforts initially annoyed users, demand for lower-cost entertainment and a growing tolerance for streaming ads has reduced their negative impact.

Why it matters: Sports programming remains a critical driver of subscriber growth in streaming, making control over licensing a powerful tool for companies like Disney. Competition off the field: DirecTV and Dish argue that the merger allows Disney, Fox, and WBD to bundle sports licensing rights, creating anticompetitive incentives.

颁辞尘肠补蝉迟鈥檚 streaming ad platform aims for SMBs: Universal Ads will launch with partners like Roku and WBD as competition for SMBs increases.

Consumer-facing features like Samsung鈥檚 Vision AI are enhancing consumer AI accessibility鈥攔eshaping content discovery and opening new advertising strategies.

Fintech ad spending surges 45%: Klarna, Brex, and Mercury lead a shift to mainstream messaging, emphasizing transparency and trust amid regulatory scrutiny.