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We include the following consumer categories in our definition of total retail and ecommerce sales: motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and gardening equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales;

And that's going hand in hand with their push to sell more of the kinds of products that you want quickly, namely things like grocery, food and beverage, personal care products, household supplies. We're seeing phenomenal sales growth for Amazon in these categories in our most recent forecasts, and I think that's an area where they're continuing to push for.

I rely on Amazon to purchase my coffee and a handful of personal care items, but I'm very specific about the products that I buy and none of them were on sale.

US beauty demand is normalizing as price sensitivities creep into purchasing behavior: That’s good news for e.l.f. Beauty but an added struggle for Coty and Estée Lauder, for which China remains a hurdle.

In terms of what's driving gains, the main area is definitely health and personal care. That's a fast-growing category for e-commerce in general, and a lot of those dollars are going to Amazon because consumers are taking advantage of their Prime memberships to get free and fast shipping on household essentials.