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Since then, Meta, Snapchat, Pinterest, TikTok, Roku, and a large number of retailers all jumped into retail media, and we downgraded our forecast by about 12%. Advertisers are struggling to determine where to put their dollars with so many options. Measurement is also a challenge.

YouTube: Local YouTube accounts are available in just a few countries and the same is true for other channels with a visual focus, like Instagram and Pinterest. TikTok: 鈥淭ikTok isn鈥檛 used at all,鈥� per the report, which adds that pharma companies may be missing opportunities to engage younger generations. Our take: We鈥檙e taking these findings with a grain of salt.

Pacsun, Pinterest lean into music festival culture to appeal to Gen Z consumers. Gen Zers fixate on wealth because of social media, but need banks鈥� help to know where they stand. Gen Z excels at social media marketing. How do brands keep up?

They use Pinterest way more than I realized. Paola Flores-Marquez (08:41):. Yes, they love it. And I think they're just more willing to explore all these digital spaces. They're also exploring emerging apps that are switching it up like LOCKit. We all remember BeReal. They're just willing to take that risk and explore those digital spaces. Sara Lebow (08:57):.

Meta, Snap, Pinterest, and Microsoft, which owns LinkedIn, all cited difficult economic conditions in their most recent earnings calls. Normalization is here after a radical rebound. Advertisers boosted spend big-time in 2021 as they recovered from the pandemic slump. But 2021 was an outlier, and ad spending has come back down to earth.

Albertsons Companies worked with Pinterest and Omnicom Media Group to expand its presence on social media and CTV, and most recently, partnered with Kargo to dip its toes in shoppable media. 鈥淥ne part of the mix that hasn鈥檛 been cracked yet by most retail media networks is the traditional print service,鈥� said Hovorka.

After the paid ads, that 鈥渂edroom inspo鈥� search offers a link to Google Images, followed by a Pinterest link. That鈥檚 a pretty good indicator the searcher is looking for images. Reynolds suggested building out a 鈥淭ikTok interest index鈥� to determine what sort of content someone searching will engage with.

Unlike younger generations, Gen X is more likely to use Pinterest (29.5%) than they are to use TikTok (21.8%), per our forecast. How to reach them:. Partner with Gen X influencers who will focus on Gen X priorities including family, career, and financial stability, per Captiv8. Demonstrate value. Half of Gen Xers said price is the most important factor when buying from a social media ad, per Captiv8.

鈥淲e鈥檝e seen Pinterest and Facebook doing it for years now. But neither of those really caught advertisers鈥� attention the way that some of these new types of search advertising will.鈥�. Instagram began testing ads in search results back in March and then rolled it out globally in May, just two months later. Snapchat is incorporating sponsored links into its My AI chatbot.

Beyond our top five, niche platforms like Reddit and Pinterest and newbies like BeReal will lead to an even more disjointed social landscape in 2023 and beyond. BeReal gained more than 100,000 users (reaching 295,000) in Canada just between July and August 2022, according to Comscore Inc.

Well, there was the very popular IKEA and Pinterest partnership that happened a little bit ago. So essentially, IKEA partnered with Pinterest about a year after nixing its print catalog, and the idea was to create this quiz experience that Pinterest users could take to match them with custom home goods options.

Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, and Instagram. Except where noted, analysis is based on Skai advertisers with 15 consecutive months of performance data. Some additional outliers have been excluded. Ad spending and pricing have been translated to USD at the time the spending was incurred.

For example, Walmart has formed ad partnerships with social platforms like TikTok and Snap, and Amazon recently inked a deal with Pinterest to put shoppable ads on the popular lifestyle platform. Generative AI will transform marketplace shopping.

Using Pinterest data, the companies found interest overlap with female sports and outdoor goods buyers at Patagonia, REI, and lululemon athletica. Lesson learned: Camp Chef used that overlap to build a cohort for targeting and creating the right messaging for marketing to these shoppers, leveraging female creators and hosting a grill-off to deliver that message.

鈥淪hopping experiences on Snapchat, Pinterest, TikTok, Instagram, and Facebook are going to be different.鈥�. Take Facebook Marketplace. It鈥檚 one of the few areas of Facebook where Gen Z spends time and money, and it鈥檚 the biggest reason for Facebook鈥檚 continued lead in social commerce.

It found that 93% of moms use social media鈥攑rimarily Facebook, Instagram, and Pinterest. The number of digital mothers peaked in 2014 at 35.2 million. It has declined since. The drop reflects a larger demographic trend: The number of moms with kids under 18 is decreasing in the US, and that鈥檚 likely to continue. There will be fewer mothers to reach over time as fewer children are born in the US.

Let's quickly talk about Pinterest before we close out the lead. Max, the main thing you're watching for Pinterest this year? Max Willens:. I think the big thing is just how these partnerships that they've forged with Google and Amazon go, and I guess a related matter is can those succeed enough to drive more integrations?

鈥淪maller walled gardens will cross-pollinate with bigger ones,鈥� Verna said, pointing to examples such as Google Ad Manager鈥檚 partnership with X (formerly Twitter) or Pinterest and Snapchat cutting deals with Amazon. For the first time since we began forecasting them in 2017, walled gardens will lose share of total programmatic digital display ad spend, according to our forecast.

Even Pinterest and The Walt Disney Co. are getting in on the action. What to consider: Data clean rooms are a privacy-friendly solution that can help marketers analyze audiences, target ads, and measure performance. They deliver a holistic view of performance across various distribution channels.

Pinterest and Spotify are in good shape for an acceleration this year, and Instagram鈥檚 strength in 2023 and 2024 will help Meta overall. But most players will hold relatively steady in the new slow- to medium-growth environment. Google is still on track to be the first $200 billion ad company by 2024.

So Amazon has partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the social platforms. And I think anytime a retailer can make the point of discovery and point of conversion closer, I think that's a win. It's also, I think a huge play for Gen Z. We know Gen Z love TikTok and Pinterest I think is gaining a huge recognition among Gen Zers.

So to some extent, it goes back to making sure that what you do is very strategic and accepting to some extent that, 鈥楲isten, we鈥檙e going to be over-leveraged in one area, and as a result, we can鈥檛 do that really great Pinterest activation that we have always wanted to do.鈥欌��.

Data clean rooms are quickly becoming a popular option for marketers looking for non-cookie-based alternatives; companies from Amazon and Google to Pinterest and The Walt Disney Co. are taking part. But there are barriers to entry for marketers, which include privacy concerns, difficulty to scale, unproven technology鈥攁nd most of all, budget.