蘑菇AV

Here are the five most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast. Instacart's party planning app. Instacart claimed the top spot with its launch of Fizz, a standalone app designed to help groups plan parties and split costs for alcohol and snacks.

Our analysts on the podcasts said that cost-consciousness is manifesting in several ways:. 鈥� More domestic trips instead of international journeys. 鈥� Increased road trips replacing flights. 鈥� Shorter stays rather than week-long excursions. 鈥� Growing interest in cruises across all income brackets. "The one segment that is strong across all income levels is cruises," said Wolff.

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.

Listen to the full podcast episode of "Behind the Numbers" for more insights on effectively implementing AI in the workplace.

Beyond social media giants like TikTok and Meta, brands can diversify their ad spend by investing in sports podcasts and consider partnerships with popular sports personalities鈥攁 strategy that has already proven successful.

Millions lost access to music and podcasts and scheduled meetings were inaccessible for hours. Spotify鈥檚 mobile and web apps failed early in the day. The company blamed the outage on technical problems. Zoom went dark later in the day due to a GoDaddy domain error. While Zoom鈥檚 outage took place within hours of Spotify鈥檚, the two incidents seem to be unrelated.

In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google鈥檚 new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.

Lawyers and recruiters could be tossed over for AI tools, said Victor Lazarte, general partner at venture capital firm Benchmark, on the 20 Minute VC podcast. 54% of banking jobs can be accomplished with AI, per a July 2024 Citi study. Forty-one percent of companies expect to downsize their workforce by 2030 due to AI automation, per the World Economic Forum鈥檚 Future of Jobs Report 2025.

When considering content growth outside of new movies and TV shows, Netflix should also embrace the trajectory of Spotify, said Verna鈥攚hich has expanded beyond its music streaming reputation through video podcast offerings and partnerships. 鈥淢aking that brand flip or changing the perception is a very tall order, but I think Netflix has the capacity and the resources,鈥� he said.

Creators will generate more than $1 billion in revenue from podcasts next year, 蘑菇AV forecasts. Use this chart: Marketers can use this chart to consider the saturation of sponsored content, and how partnerships that span beyond social feeds can benefit both creators and brands. Related 蘑菇AV reports:.

鈥淭hey鈥檙e ramping up their beauty event,鈥� said our analyst Suzy Davidkhanian on a recent 鈥淏ehind the Numbers鈥� podcast. 鈥淚t鈥檚 not new, but they鈥檙e trying to elevate the beauty category at Walmart, which it鈥檚 not known for, through their marketplace.

Listen to the full podcast episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon鈥檚 鈥楯ust Walk Out鈥� cashierless technology has found a new home, can a 鈥楽potify for news鈥� like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

Instagram head Adam Mosseri admitted on a podcast that the app鈥檚 content search is 鈥渘ot very good鈥� and said the platform is working to help content creators surface better both within the app and in external engines like Google Search. Meta is expanding the team dedicated to Instagram search and plans to start rolling out changes over the coming months and years.

He envisions B2B brands developing their own podcasts, YouTube shows, and establishing longer-term partnerships with creators. Reaching all employees. Unlike B2C influencer marketing that might target individual consumers, effective B2B creator content needs to resonate with multiple stakeholders involved in purchasing decisions.

On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what鈥檚 next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.

Podcasts surge in B2B marketing: 36% of B2B marketers plan to use them, citing flexibility and trust-building attributes.

On today's podcast episode, we discuss what鈥檚 going on with Google鈥檚 digital advertising technology antitrust trial, the Department of Justice鈥檚 (DoJ) case against them, Google鈥檚 best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA鈥檚 resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.

Listen to the full podcast episode. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

"Retailers have modeled on Amazon, but few can hope to achieve a similar scale by following the same steps," said on our analyst Sarah Marzano "Behind the Numbers" podcast. Here is how non-Amazon RMNs are innovating. Expanding beyond on-site inventory. On-site advertising inventory is limited by a retailer's digital footprint.