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鈥淚t鈥檚 a much, much, much better looking website, and it鈥檚 now a much better digital experience than Amazon offers,鈥� our analyst Zak Stambor said on an episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淎nd one of the reasons for that is because Amazon鈥檚 website is really cluttered with ads.鈥�.

鈥淎ny time a retailer can make the point of discovery and the point of conversion closer, that's a win,鈥� our analyst Arielle Feger said on a recent episode of 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 2. Mars. Mars acquiring Kellanova is a vote of confidence for brand names at a time when many consumers are trading down to private label.

On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.

On today鈥檚 podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Zak Stambor, and Research Associate Professor and Director of the Surveys of Consumers at the University of Michigan Joanne Hsu.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.

We'll be back next Wednesday with another episode of Reimagining Retail and eMarketer podcast. And tomorrow join Marcus for another episode of The Behind the Numbers Daily.

You think about something like podcasting, which is growing nice and healthily, but a lot of the hope for growing there is that they need more advertisers to get interested in podcast as a format. Whereas, if you think about something because of the marketplaces that a lot of these retailers run, they already have relationships in place with thousands if not millions of potential ad buyers.

Creators have email newsletters, Discord channels, Patreons, Substacks, podcasts, and more. These communities provide authentic-feeling ways for brands to reach interested and engaged audiences. Untapped potential: TV shows? Selling creator products? With actors and writers on strike, there鈥檚 even more demand for creator content.

鈥淥ver the last 12 months, we鈥檝e seen a flurry of [media advertising] activity from outside the retail sector,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram @Behindthenumbers_podcast. Thank you to listeners and to Victoria who edits the podcast. We'll be back next Wednesday with another episode of Reimagining Retail an eMarketer Podcast. And tomorrow join Marcus for another episode of The Behind the Numbers Daily.

We'll see you guys tomorrow hopefully for the Behind The Numbers Daily, an eMarket podcast made possible by InMobi.

We'll see you tomorrow hopefully for the Behind Numbers daily and eMarketer podcast made possible by Verisk Marketing Solutions.

鈥淭here is a very bright future for [social shopping],鈥� Zia Wigder, our chief content officer, said on an episode of the 鈥淏ehind the Numbers: Reminaging Retail鈥� podcast. 鈥淭his whole idea that it's just not going to happen, that is a myth that refuses to die.鈥�.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native 鈥渋dentity鈥� for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.

Amazon expanded access to podcasts for Prime users. While the music move caused some consternation, on the podcast side Amazon took a less controversial approach, making more shows available to Prime members ad free. This differentiates Amazon from its competitors, which mostly monetize their podcasts with ads. It also helps Amazon build its audience and potentially catch up to the big three.

We'll see you tomorrow for the Behind the Numbers Daily: an eMarketer Podcast made possible by InMobi.

US omnichannel retail media ad spend will account for nearly a quarter of total media ad spend by 2028, reaching $129.93 billion, per our forecast. This growth will be fueled by a surge in retail media search, non-endemic partnerships, and off-site placements. However, financial media networks may give retail media networks some competition for advertiser dollars.

Walmart is undergoing a 鈥渕uch broader shift,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Where Walmart was once seen as primarily a retailer, it鈥檚 pivoting into tech and services. Walmart鈥檚 business remains rooted in grocery, but through its retail as a service and Walmart+ offerings, it鈥檚 expanding that flywheel.

That's an eMarketer podcast made possible by InMobi.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram at behindthenumbers_podcast. Thank you to our listeners and to John who edited this episode. We'll be back next Wednesday with another episode of Reimagining Retail, an eMarketer podcast. And tomorrow join Marcus for another episode of the Behind the Numbers Daily.

鈥淵ou want to drive repeat purchasing by rewarding that purchase behavior and creating some incentives for people to come back and purchase,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Loyalty programs help brands market.

On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.

This New Marketer podcast made possible by InMobi.

Even if Gatorade doesn鈥檛 see traction from its D2C business, it may be a good opportunity for the brand and manufacturer PepsiCo to capture first-party data, our analyst Arielle Feger said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 4. Kroger.

When retailers allow non-endemic brands to advertise, it benefits both sides. 鈥淩etailers can further monetize their data, while non-endemics, who have an appetite to expand their reach, are able to leverage that data,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Here鈥檚 why major retail media players such as Walmart and Home Depot have recently opened up their offerings, along with three best practices to boost performance.