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Microsoft, Oracle, and others are expanding data centers to meet AI demand, despite concerns over delayed profits.

I don't think that the palm print is necessarily going to, at this point, feel as intrusive to a larger swath of the population than this concept maybe would have 15 years ago. Marcus Johnson:. When's the best time to email coworkers? Ross Benes:.

This chart here showing that when asked how much American voters trusted different types of media for political information, trusted it somewhat was the answer, most, 77%, said newspapers, print or online, then radio 76%, and then subscription streaming video 72%, which was actually ahead slightly, but still ahead of broadcast and cable TV. Now, to Max's point, you got to know it's there.

Yeah, you got some TV in there, some print. I wonder where Radio lives Radio go on. Blake Droesch (32:50):. Just because I have a brother who works in radio and the statistics, and we've talked about this on the show before, radio is still surprisingly relevant because of the fact that so many folks in the US commute and the radio is still a big part of that.

Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).

A lot of publications, especially ones that started out as print and tried to make the pivot to digital, have struggled for a long time and now it's reaching a point of severe decline, or maybe an end game, and things need to change. There are going to be a few, I would say, strong survivors of the current landscape and a lot of companies that are trying new things.

Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads, according to Apptopia. Messaging app Telegram broke into the top 10 this year, as did relative newcomer BeReal.

And I tried to find similar market share estimates in our ad spending forecast and, well, okay, radio will constitute 2.7% of total US media ad spending this year, out-of-home will constitute 2.4%, physical print will constitute 2.0%.

It now has vaulted over things like traditional TV and definitely print and out of home. Marcus Johnson:. Just about three quarters I think of the total. Paul Verna:. Yeah. So digital is everything, so you just can't grow off of such a large base indefinitely.

Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.

On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a 鈥淪imple Snapchat鈥� app could do, and the potential impact of a new 鈥淪ponsored Snaps鈥� ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

Read a print book at 65%. And so one of the questions is, why aren't more and more people reading them? One argument could be that friction is the main problem. Spotify CEO, Daniel Ek, saying similar to music, one of the biggest problems here is friction. If you lower the friction, maybe you can help folks discover new audiobooks easily. So that's one of the questions.

Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast.

This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.

What does the local ad market look like beyond politics? With political spending out of the picture, the local ad market will grow 2.2% next year.

Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That鈥檚 nearly three times what it was in 2016.

Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.

Total and digital ad spending growth in Southeast Asia will be healthy in 2023, but the region鈥檚 ad market remains small when compared with global peers. Its potential, however, is enormous.