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Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by the digital advertising downturn. For 2023, we have reduced our US social network ad spending forecast by $16.21 billion.

Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads, according to Apptopia. Messaging app Telegram broke into the top 10 this year, as did relative newcomer BeReal.

It's the veracity of the large language models or whatever it's using to train its AI on, because one of the examples you didn't mention Marcus, was the glue on pieces to help the cheese stick that was tracked back to a Reddit post. So if Google is pulling in information from Reddits, we're on a track to hell,. Marcus Johnson (08:30):.

Do you remember the Reddit forums that emerged with people saying they were going to quit TikTok because of TikTok shop? Yeah, that didn't happen. In fact, our research shows that TikTok users either like or don't care about the increase in TikTok shop content and a lot of people have increased their usage since TikTok shop rolled out. And this is straight out of Meta's normal playbook.

So it'll be an add on to Spotify as paid tier, as at least according to one Reddit user, hi, pixely, who has been digging through code samples, and noticed that a new add on could feature lossless audio advanced library filtering by mood or genre headphone optimization, or song modification features. So people that get music Pro and tack it on will have access to all that stuff.

On the other hand, we have companies like Twitter and Reddit which curate user-generated content. And they recently put up paywalls on their API access in order to monetize AI scraping. Again, this is not content that they created, it's content their users created, right? So, there's another layer to it.

Three in four folks, three in four either knew nothing about them or had no opinion towards Meta Verified, Twitter Blue, Snapchat Plus, Reddit Premium, or Tumblr Ad-Free. Even if they did know about them, three in four adults said they would not pay to use any social media platform. That was from Morning Consult as well. More than half said absolutely not.

There's a big exception of that though, which is Reddit. So Reddit Gold, which has been around for years now has essentially gone the other way and it's really more meant to giving the power users even more reasons to stay power users: they get kind of powerups and goodies that they can bestow on people, they can trick out their avatars and also no advertising.

Reddit and Craigslist, which could in some ways maybe approximate the marketplace function, are plagued by combinations of anonymity, which I think adds a measure of uncertainty and kind of caution among users.

Reddit, for one, has started courting some of these Twitter employees, which makes sense given that it's one of the platforms that we think will benefit most from the Twitter user decline. marcus johnson:. Yeah. Whether they're going to go to more established companies or already established companies or whether they're going to start their own.