蘑菇AV

More than a retail giant: Amazon is now an advertising and media juggernaut, bolstered by the strength of its retail business and several heavy-duty investments into sports.

Retail media networks and AI search capabilities are expected to drive search growth. Nonvideo formats will account for just $12.75 billion of incremental spend through 2028. Our take: Digital advertising's robust growth reflects the market's continued evolution, with video emerging as the dominant force.

US retail digital ad spend will grow 14.2% next year to reach $84.00 billion, or 28.6% of total digital ad spend, per our forecast.

Key figures: In 2024, CPG is projected to spend $48.79 billion on digital advertising, placing it as the second-highest spender behind the retail industry at $88.13 billion. Display ad spending for CPG is expected to reach $28.19 billion; retail leads with $46.44 billion.

I will also say, Jasmine, to your point about social network usage and linear TV viewership, that next year is also the year that retail media ad spending will drastically surpass linear TV ad spending. And then those numbers are just going to keep diverging in favor of retail media. Suzy Davidkhanian (18:22):.

Retail media is now being adapted by companies in other verticals: Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

In-store retail media ads that show local sports teams or are relevant to current weather can show a brand鈥檚 relevance to specific consumers. Use this chart: Marketers can use this chart to make the case for local advertising investments or push for event/team sponsorships.

Gopuff enhances retail media capabilities to help advertisers reach Gen Z, millennial audiences: The retailer hopes the moves will differentiate it in a crowded market.

Agencies begin to doubt retail media鈥檚 efficacy:: Some are counseling caution as lack of standardization and the sheer number of RMNs make it difficult to assess whether brands鈥� investments are paying off.

CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.

Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.