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Physical stores are a massive untapped opportunity for advertisers, and as retail media evolves, more networks are beginning to explore in-store media formats. Here are three recent examples.

With no shortage of spending options, advertisers weighing whether to invest in TMNs will be considering what travel companies can do better or at a better value than comparable channels. First-party data, captive audiences, and a diverse array of ad inventory are some components of the travel media value proposition.

While travel media networks aren鈥檛 new鈥擬arriott has had one for years鈥攖he burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.

More apps with commerce also means more retail media networks. Many apps with commerce tools already have robust ad networks. As more apps add commerce components, expect them to also add ad networks, taking advantage of their first-party data. Foldable phones will finally break through in the US. Asia embraces foldables.

Today鈥檚 podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase鈥檚 digital platforms. Listen today!

This month鈥檚 ad platforms update is all about analytics, with Google, TikTok, and Microsoft announcing improved reporting tools. Plus, Amazon announced on-site and off-site retail media innovations. And we saw some interesting ad network updates from Lyft and Intuit. Here鈥檚 a breakdown of what鈥檚 new.

The deal would not only give Kroger more power to negotiate with suppliers and (in theory) deliver lower prices for shoppers, but also create a much larger retail media network with a reach of roughly 85 million households鈥攏ot to mention access to a huge trove of customer data. Zoom out: Kroger鈥檚 Q2 results underscore the broader price sensitivity underpinning consumers鈥� grocery choices.

It鈥檚 hoping to continue that momentum with a $4 billion investment in its rural fulfillment network, which it expects will halve delivery times and make its services stickier for more consumers. Amazon鈥檚 sales calendar is packed. The retailer is relying more than ever on a slate of promotional events to convince shoppers of its ability to offer value.

Mercado Libre will spend $2.6 billion in Argentina, up 53% YoY, also on logistics, marketing, and technology, per local media reports.

Lowe鈥檚 agreed to buy Artisan Design Group for $1.33 billion: The move should enhance the home improvement retailer鈥檚 market position when the housing sector rebounds.

What this means for retail: The deal reflects the mainstreaming of BNPL, which is being embedded everywhere from delivery platforms like DoorDash to big-box retailers like Walmart to auto services providers like Tekmeric.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Just Eat Takeaway expands retail media offerings with Rokt partnership: The delivery company joins DoorDash, Instacart, and Gopuff in enhancing its ad capabilities

But since then, advertisers have invested more heavily in private marketplaces and closed ecosystems like social media platforms and retail media networks (RMNs), which fall under programmatic direct. Direct pathways are all the rage.

Go further: Read our Commerce Media Explainer 2024.

Expanded opportunities have made retail media鈥檚 rosy forecast even rosier. But retailers and buyers need to address the channel鈥檚 measurement, standardization, and complexity challenges.

Gopuff enhances retail media capabilities to help advertisers reach Gen Z, millennial audiences: The retailer hopes the moves will differentiate it in a crowded market.

Retail media is more than just performance-based ad formats like sponsored products. Several major retail media networks in Latin America allow marketers to create branding campaigns through their suite of display and video ad formats, including on-site, off-site, and in-store.