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Retail media networks are moving out of their comfort zones, and they're needing to find ways to partner with social platforms who aren't exactly known for openly sharing their data. In order for retail media networks to position themselves to help deliver on the promise of better measurement, formal integrations and solutions like data clean rooms are going to be a crucial component.

Last week, Best Buy Ads launched Social+, an offering that allows brands and agencies to leverage Best Buy鈥檚 first-party data for social media campaigns. The tool is currently only available for Meta campaigns on Facebook and Instagram, but will expand to other social media networks in the future, per a press release.

In-store retail media networks (RMNs) will be another strong driver of OOH growth. Retailers have realized that the powerful first-party data they鈥檝e used to build their media networks can also be effective where the vast majority of their sales occur鈥攊n stores. Even so, in-store, place-based ad spending in the US will hit only $370 million this year, but it will top $1 billion by 2028.

Smaller retail media networks (RMNs) vie for limited spend. Amazon and Walmart account for 84.2% of US retail media ad dollars, per our November 2024 forecast, leaving other RMNs competing for a small slice.

Chase鈥檚 newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn鈥檛 guaranteed.

Hy-Vee promotes head of retail media to be CMO: The fast-growing sector is providing a new path to corporate leadership.

The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.

In January, the most interesting retailers capitalized on New Year鈥檚 trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

Amazon鈥攖he largest driver of spending in this channel鈥攈as recently seen modest retail media revenue growth relative to its past performance. As a result, we have revised our retail media forecast down from where it was in H1 2024.

Over 9 in 10 US marketers plan to promote creator partnerships via retail media networks in 2025, according to a 2024 LTK and Northwestern University study. Use this chart: Marketers can use this chart to strategize and identify influencer partnerships that align with consumer preferences.

Many major ad publishers (e.g., search engines and retail media networks [RMNs]) are more concerned with clicks than with time spent. But among those striving to keep users tuned in for as long as possible each day, no one monetizes its users鈥� attention like Meta. How to use this report.

Beyond traditional ecommerce, the retailer sees GameChanger, its profitable SaaS platform for youth sports, and the Dick鈥檚 Media Network as key long-term growth drivers. The retailer says that while it is still early days for its retail media efforts, results have been promising.

Physical stores are the new frontier for retail media. But undeveloped tech capabilities, competing priorities, and unproven new formats are hurdles retailers need to address.

This deck aims to help solution providers approach retailers and brands with data-rich pitch slides, compelling content marketing assets, and thoughtful prospecting emails that highlight the opportunity in online retail marketplaces.鈥� This deck will:鈥�. Size the opportunity for brands and retailers in online marketplaces.鈥�

The pandemic gave advertisers in Germany a taste for digital. Digital advertising will see record levels of growth for the next three years鈥攚ith retail media as the main driver鈥攆ar ahead of spending on traditional media.

On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.