蘑菇AV

Retail media is the fastest-growing US ad channel we track, and will represent over a third of the US search ad market by 2027, according to our Search Ad Spending Forecast and Trends H2 2023 report. Generative AI search could shake up search ad spend, but how that will happen is still unknown. This was originally featured in the eMarketer Daily newsletter.

This is a big shake up to Google's search-advertising strategy. Even though consumers like the AI Overviews and utilize the AI Overviews, I'm not sure how much evidence there is for how much engagement it drives. Marcus Johnson (00:48):. Hey, gang. It's Thursday, October 10th.

Turbulence in trade relations is changing how China鈥檚 ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

Given Google鈥檚 tremendous brand equity, a choice screen may not materially affect Google鈥檚 market share in search advertising. FTC v. Meta. In a suit filed in December 2020, the FTC alleged Meta (then Facebook) holds and abuses a monopoly in social networking. If the suit is successful, Meta may be forced to divest Instagram and/or WhatsApp.

Bluesky mulls a future with ads: CEO Jay Graber said the platform could put ads in search results as it searches for revenues.

I think long-term, a search engine also gives Meta new services to monetize and through search ads specifically. And that could help boost its revenues, also put more pressure on Google because we already know that social has become a major search tool.

TikTok is competing with just about everyone, according to our analyst Jasmine Enberg. Its lower costs per thousand are helping it pull ad share away from platforms like Meta, while its appeal to Gen Z consumers is pulling search dollars away from Google and Amazon. But it can play nice too, a strategy the platform has had to adopt in Washington to avoid a total US ban.

We forecast that its share of the search advertising market will fall below 50% for the first time this year, and a potential breakup could lead to even sharper contractions. Harris鈥� stance may lead to stronger enforcement aimed at promoting competition, benefiting open-web platforms. Harris is more likely to push for oversight to maintain brand-safe environments under Section 230.

This typically favors performance marketing formats, which are closely associated with search. Advertising relevance (aligning search results with purchase intent) was also cited as important by respondents. Ad load was of little concern. Retail media buyers have limited reliance on display, where ad loads typically lead to viewer fatigue.

When TikTok launched the Search Ads Toggle in Q4 2023, it became the latest in a bumper crop of ad products aimed at capturing advertisers鈥� interest in users鈥� searches on their platforms. Other products, such as Snapchat鈥檚 My AI or Meta鈥檚 chatbots, were precursors aiming to harvest user signals or acclimate users to the experience of asking questions鈥攁nd getting answers鈥攊nside social platforms.

The startup is building momentum to challenge Google but faces IP hurdles in the fierce AI search landscape.

Who is OpenAI鈥檚 new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.

OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.

AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.