ĢAV analysts highlight four trends that will affect digital advertising in 2025.
Report
| Nov 20, 2024
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024
Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.
Article
| Jun 24, 2024
AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies.
Article
| May 29, 2024
Paid search CPMs declined by double digits YoY every quarter in the past four quarters—29% in Q2 2023 alone, per Skai. Paid search CTRs have not seen the same pattern of decline.
Article
| Sep 29, 2023
Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.
Article
| Feb 16, 2024
Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.
Article
| Mar 27, 2023
Key stat: Google’s share of US nonretail search ad spend has declined since 2021, when the company saw $57.49 billion in US search ad revenues, according to our forecast. Among Google’s rivals outside of retail, both Microsoft and Apple are growing their search revenues faster.
Article
| Jun 7, 2023
On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.
Audio
| Jan 25, 2023
“Performance Max [campaigns] are more algorithmic in nature,” Menachem Ani, founder of online ad management company JXT Group, said during a recent Paid Search Association webinar. “Don’t force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.”
Article
| Dec 4, 2023
TikTok is competing with just about everyone, according to our analyst Jasmine Enberg. Its lower costs per thousand are helping it pull ad share away from platforms like Meta, while its appeal to Gen Z consumers is pulling search dollars away from Google and Amazon. But it can play nice too, a strategy the platform has had to adopt in Washington to avoid a total US ban.
Article
| Feb 3, 2023
Organic marketing is experiencing a comeback on social media. The resurgence is due to trends like community-building and social search that are helping brands resonate with audiences.
Report
| Jun 5, 2024
Instead of casting a wide net on social platforms and pursuing the creators with the highest follower accounts, marketers are now more focused on resonating with the right audience.
Article
| Jan 21, 2025
Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.
Report
| Aug 7, 2024
Chart
| Mar 6, 2025
Source: Interactive Advertising Bureau (IAB)
Chart
| Mar 6, 2025
Source: Interactive Advertising Bureau (IAB)
Chart
| Mar 6, 2025
Source: Interactive Advertising Bureau (IAB)
Chart
| Mar 5, 2025
Source: Benchmarkit; Jasper
Chart
| Mar 4, 2025
Source: Constant Contact; Ascend2
Chart
| Mar 4, 2025
Source: Constant Contact; Ascend2
Chart
| Mar 4, 2025
Source: Constant Contact; Ascend2
Chart
| Mar 4, 2025
Source: Attest
Retailers and brands are racing to deploy AI across the shopping journey, but trust, quality, and execution will define who wins.
Report
| May 19, 2025
Retail media ad spending will be increasingly responsible for digital advertising’s double-digit growth. By 2028, the powerhouse channel will grow to represent nearly 1 in every 3 ad dollars spent.
Report
| Jul 12, 2024