蘑菇AV

Their numbers are dwindling, and they make up an increasingly older 诲别尘辞驳谤补辫丑颈肠,鈥� Verna said. This year, non-pay TV viewers in the US surpassed traditional pay TV viewers for the first time, according to our forecast, marking the beginning of a widening gap. 鈥淎s more people make that shift to CTV, they will be demanding more and more cohesiveness and more affordability from providers.

On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.

I'm on the younger side of the Millennial cohort if anyone is curious about my credentials for speaking for the entire young person demographic here.

Thank you to Victoria who edits the show, Stuart runs the team, Sophie does our social media and Lance who helps with our video podcast even if this isn't one for this week. Thanks to everyone for listening in to the Behind the Numbers Weekly Listen, an eMarketer podcast.

In part because the change in demographics of buyers, young millennials, old GEN Z, they've grown up in a different time and they understand how these relationships work. What do you make of that? Jonah Goodhart (18:48):. Stagwell said it in an easier way. They said consumers can tell the difference between ads and content, and I think that's right.

Tailor your marketing to that demographic, which platform do they using versus not using. That's the most effective way to reach different generations because of course, as we know, preferences are a not one size fits all thing with healthcare consumers. Marcus Johnson:. Well, Lisa, your full report is called Millennials and Healthcare: What Marketers Need to Know 蘑菇AV the Largest US Generation.

However, some valuable demographics have expressed wariness about AI's use, with Gen Z more prone to view AI-created ads negatively. As Gen Zers now make up 20% of the US population, that's an audience that advertisers cannot ignore. Over a quarter of Gen Z consumers (26%) said they would describe a brand as "fake" for running an AI-created ad, compared with 13% of millennials.

Marketers who want to build brand loyalty among young folks will need to focus on this demographic. Are Gen Zalphas different from kidults? Yes! Kidults refers to consumers 12 and older who are driving toy sales growth. So while Gen Zalpha definitely contains toy buyers, kidults are generally older, though there is some overlap. 5. Edutainment. What does it mean?

Brands prioritize reaching their target demographics and meeting their advertising objectives rather than loyalty to a specific platform. Therefore, agencies targeting Gen Z and millennials, including Movers+Shakers, could transition smoothly to comparable platforms like Reels.

Thanks to the whole editing crew, Victoria, John, Lance and Danny, Stewart who runs the team, and Sophie who does our social media. And thanks to everyone for listening in. We hope to see you on Monday for Behind the Numbers, an 蘑菇AV video podcast made possible by Zeta Global.

Many brands are attracted to the demographics of its user base. This year, we expect millennials to make up the largest portion of LinkedIn鈥檚 user base (35.8%); by comparison, Gen Z takes the No. 1 spot across Snapchat, TikTok, and YouTube. According to a September 2023 Pew Research Center survey, US adults who have 鈥渉igher levels of formal education are especially likely to use LinkedIn.鈥�

This preference held true across all demographic cohorts and in each of the 13 countries surveyed, but it overindexed most among those ages 35 to 44 (49.8%) and respondents in Chile (53.6%).

Final point on this part of the lead from me is yeah, young people searching for products on social media, GWI data showing that among us age groups, Gen Z unsurprisingly leads the way. But the difference between the younger people and the older people is astonishing. 43% of Gen Zs using TikTok to search for products online. That's versus 2% of baby boomers. So a massive demographic difference there.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities. How Our Forecasts Account for Multitasking.

Today, I'm joined by our demographics analyst, typically based in New York City. It's Paola Flores-Marquez. Paola Flores-Marquez (00:38):. Hi, Marcus. Thanks for having me back. Marcus Johnson (00:40):. Hello, there. Of course. Welcome back to the show.

We look at the demographic trends driving this and why retailers need to prioritize offering consumers鈥� preferred payment methods.

Insurers should analyze consumer data to better understand the financial goals across varying demographics. This will allow them to tailor campaigns that highlight the most relevant life insurance products and how they can help. Gen Zers and millennials don鈥檛 know why they should buy life insurance now rather than later.

But since then, advertisers have invested more heavily in private marketplaces and closed ecosystems like social media platforms and retail media networks (RMNs), which fall under programmatic direct. Direct pathways are all the rage.

The club retailer also incorporates an anonymous biometric measurement system into its in-store tech, which helps it analyze the flow and demographics of customers. 4. Audio. Audio programming can be used on a store-by-store basis to execute location-based campaigns, driving shoppers to a specific product or venue feature.

鈥淢illennials are really at that sweet spot of being very interested in beauty and having more discretionary income than younger 诲别尘辞驳谤补辫丑颈肠蝉,鈥� Canaves said. 鈥淭hey鈥檙e also going out a lot, and there鈥檚 a strong connection between beauty and real-world experiences such as travel and dining.鈥�.

US adults ages 18 to 24 make up just 12.2% of digital buyers, less than any older demographic. (People ages 25 to 34 account for 19.3%, for example.). Gen Zers are digitally native. They don鈥檛 just want to be able to compare prices, they expect it. Amazon, Walmart, and Target were among Gen Z鈥檚 top 10 favorite brands of 2022, according to a Morning Consult survey.

The data in this appendix has the same questions and topics that appear in our main report, but it includes the 65 and older age group in all demographic-focused charts; all data and totals reflect the inclusion of those respondents 65 and older. There are small decreases in the response figures of younger audiences when comparing data before and after the inclusion of respondents ages 65 and older.

I think YouGov reports that younger age groups are reporting that sports is not in their top interests at a lesser rate than older age groups, but they're much more engaged with it in social media and getting it through other digital channels.

One thing that was surprising is that they're kind of neck-to-neck with the general population on social media. So it's not a big difference when it comes to social media, but one big difference when we compare them to other high online shoppers like Gen Z is that they much more prefer Instagram than TikTok. So they feel a lot more comfortable exploring and finding products. Sara Lebow (04:02):.