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Latin America will leapfrog North America for the top spot among internet users in 2024. Among the countries we break out, only South Korea exceeds the US in both penetration metrics. South Korea, the US, and Canada will be the top three countries for digital gaming among the population overall, with Brazil a close fourth.

On today鈥檚 podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.

And that metric has ramifications when you think about social media time versus the time that we're actually spending in front of the big screen watching either TV in a digital fashion or a streaming service.

Latin America comes in a distant second with a 10.7% share. What鈥檚 more, Asia-Pacific will remain the third-fastest-growing region (3.6%)鈥攂ehind the Middle East and Africa (6.0%) and Latin America (4.2%). However, Asia-Pacific鈥檚 growth rate has likely already peaked. Digital video still has runway for growth in Asia-Pacific. Asia-Pacific is underindexing in digital video viewer penetration.

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

Yeah, we've seen a lot of companies, whether that's social media platforms, whether that's ride hailing apps, whether that's streaming services take quite a long time, even Amazon, take a long time before they even remotely close to anything that resembles profitability. But you know that FanDuel was the first to report profitable quarter Q2 of last year.

Thanks also to Victoria who edits the show, Stuart who runs the whole shebang, Sophie who does our social media, and Lance who runs our video podcast, and thanks to everybody for listening in. We hope to see you all on Monday for the Behind the Numbers Daily, an 蘑菇AV Podcast. Happy weekends.

On today's podcast episode, we discuss the impact of multimodal chatbots, the copyright case between The New York Times and OpenAI, and how AI could influence the election. "In Other News," we talk about how much Microsoft's new AI keyboard key might affect AI use. Tune in to the discussion with our analyst Yory Wurmser.

Grammatically questionable, but clearly making an effort to separate themselves from all the negative attention around social media by declaring that they are not social media and trying to get everyone to sort of buy into that, which I was thinking in my head, "Imagine if we took Snapchat off of all of our charts and graphs and tables about social media."

She edits the show, Stuart runs the team, and Sophie, she does our social media. Thanks to everyone for listening in to the Behind the Numbers Daily, an eMarketer podcast. If you'd like, you can hang out with Sara Lebow tomorrow. She's the host of the Reimagining Retail Show. She'll be speaking with Sky Canaves and Zak Stambor, all about what to expect for this upcoming holiday.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.

On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.

According to our forecasts, people spend the most time on TikTok, most social media time on TikTok, 56 minutes. YouTube's 48. Twitter is 34 minutes. An Instagram in joint fourth actually with 31 minutes, joint with Facebook and Snapchat, I believe. All right, one more question in this round.

On today's podcast episode, we discuss what the hell happened鈥攁nd is happening鈥攖o online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

One example here is in terms of social media, they're searching for things on social. 24% of people said they only or primarily use social media, 24% to search online according to Forbes advisor and talker research study. And there's this other study as well showing 42% of internet users worldwide use social platforms to find information even more, 46% of young folks.

On today's podcast episode, we discuss how the time we spend with media is changing鈥攁 double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.

So Peru is the biggest proportion in Latin America, nearly 94%. If you said Austria, that would also be incorrect, 94.5%, the biggest proportion in Western Europe. The correct answer is the Philippines. 97.2% if you can believe it. Carina Perkins:. Wow. Bill Fisher:. And so that's easy for me to tally up those scores because no one got that right.

Thank you to Victoria who edits the show, Stuart, who runs the team, and Sophie who does on social media. Thanks to everyone for listening in to the Behind the Numbers Daily, an 蘑菇AV's podcast made possible by Walmart Connect. You can tune in tomorrow to hang out with Sara Lebow, host of the Reimagining Retail Show, where she'll be speaking with Sky Canaves and Zak Stambor all about luxury.

On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.

On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers鈥攁nd now actors鈥攕trikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.

And finally, he's our principal analyst for Latin America and Spain. It is, of course, Matteo Ceurvels. Hello, Matteo. Matteo Ceurvels (02:43):. Hey, Bill, great to be back. Bill Fisher (02:45):. Great to have you back. Okay, before we get into the episode proper, let me introduce you to this month's culture shock. And we're looking at currency.

And Sophie does our social media. And thanks to everyone for listening in to the Behind the Numbers daily, an 蘑菇AV podcast. We really, really appreciate it.

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.