The decline is likely due to limitless programming choices across alternative formats like social media, video, and TV. Radio time fell off the most, losing 7 minutes and dropping to 1:04 this year. Since 2019, daily radio time has dropped by 12 minutes. There was a short-lived spike in radio minutes in 2022, likely related to resumed commuting as in-person workplaces became the norm again that year.
Report
| Oct 30, 2023
Creators are also central to YouTube’s thrust to compete in social video, where TikTok poses an urgent threat to the video giant’s ad business. By 2025, YouTube’s lead over TikTok will shrink to $930 million, from $4.3 billion in 2021, per our forecast.
Article
| Jul 19, 2023
Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.
Article
| Mar 17, 2025
Plus, the platforms must contend with the reality that consumers still love short videos, many short-form creators will have a learning curve in a pivot to longer-form content, and viewers are already starting to max out on social video time. 5. TikTok will encroach further on Amazon as it eyes super app status. TikTok will go head-to-head with Amazon in search and affiliate.
Report
| Nov 28, 2023
Forecasts
| Oct 25, 2024
Source: ĢAV Forecast
More than half (55%) of B2B marketers worldwide agree that short-form social videos produce the highest ROI, per March 2024 data by LinkedIn and Ipsos. This year, video uploads on LinkedIn will increase 45% YoY, which can help boost its connected TV ad platform, launched in April. Use this chart:. Make a case for investments in video production. Explore underutilized channels to reach B2B buyers.
Article
| Aug 21, 2024
Chart
| Apr 15, 2025
Source: Sensor Tower
How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?
Report
| Oct 22, 2024
How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?
Report
| Oct 22, 2024
Meta’s new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.
Article
| Mar 14, 2025
Marketers can use this to recognize high growth areas of investment strategies and acknowledge the uncertainty shown in TikTok investments as a potential nudge to diversify their social ad spend.
Article
| Mar 14, 2025
The platform’s emphasis on Shorts suggests it’s vulnerable to social video competitors and knows the medium will be more important in the future. Pichai pointed out that YouTube Shorts monetization has improved, particularly in the US, with a positive contribution from brand advertising. Shorts recently unveiled several new features in a bid to improve creator tools and boost user engagement.
Article
| Jul 24, 2024
Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.
Article
| Mar 12, 2025
Everyone from big brands to independent marketers is expected to be comfortable with short-form video creation. But for those who have not worked as creators or have more experience with long-form video, it’s difficult to know where to start.
Article
| Mar 11, 2025
Gen Z is the social video generation, and TikTok is its platform. Yesterday’s Chart of the Day: Unhealthy concern.
Article
| Mar 2, 2023
YouTube to auto-send “yellow icon” videos for manual review: The change aims to improve overall ad suitability.
Article
| Mar 11, 2025
Chart
| Apr 10, 2025
Source: HubSpot
Chart
| Apr 10, 2025
Source: HubSpot
The future of streaming will be ad-supported, more selective, and will involve social video even more. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
Article
| Jan 9, 2023
On today’s podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers’ social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
Audio
| Mar 10, 2025
Chart
| Jul 31, 2024
Source: Broadcasters' Audience Research Board (BARB) - UK; Office of Communications (Ofcom) - UK
Chart
| Apr 8, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe); Kantar
Chart
| Apr 8, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe); Kantar
Chart
| Apr 8, 2025
Source: Arlington Research; Coveo
Gen Z is the social video generation, and TikTok is its platform. Q1 2023 Paid Social Forecast and Trends. Yesterday’s Chart of the Day: The top 10 shopping apps.
Article
| Feb 13, 2023