蘑菇AV

A trade war between two of the world鈥檚 largest consumer markets would cause significant disruption for consumers, retailers, and brands in Europe.

Nearly 50% of social network users in Thailand will be TikTok users, giving the country the highest TikTok penetration in the world, according to our forecast. The US will rank second, with 45.3% of its social users on TikTok. We expect penetration in the US will be as high as 49.1% by the end of 2026.

Sustainability awareness is high in Asia-Pacific, where the majority of consumers are open to spending more on eco-friendly products. How can brands and retailers capitalize on the green opportunity鈥攚hile also doing good for the environment?

Max is strategically replacing HBO Go with Max across Southeast Asia, introducing enhanced features, improved technology, and flexible subscription options including mobile-only plans in Indonesia and the Philippines.

Fuel from Southeast Asia: Though it鈥檚 banned in India, TikTok will have much of its growth in Asia-Pacific driven by Southeast Asia. Indonesia, Malaysia, Singapore, the Philippines, Thailand, and Vietnam together will account for about half of TikTok users in Asia-Pacific, excluding China. And all of those countries except Singapore will see their TikTok user base rise more than 10% this year.

How time spent with media, device ownership, and media adoption stacks up in the United States.

Moving operations from China to Southeast Asia, the US, or other countries could improve resilience but raise costs in the short term. Being heavily reliant on just-in-time supply chains could cause reduced innovation and disrupted product launch cycles, especially for in-demand goods like AI hardware and consumer electronics.

As Microsoft increases 365 prices in six countries, limited Copilot value and opaque pricing strategies could trigger antitrust concerns and drive users to cheaper tools.

Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.

Retailers and brands are racing to deploy AI across the shopping journey, but trust, quality, and execution will define who wins.

I think there has been a sea change in the way brands perceive the landscape and how protected they feel they are. Jonah Goodhart (12:36):. I would actually say, though, I don't think that content moderation system was working that well, to be honest. I think that there was content that, first of all, once again it wasn't transparent.

Latin America and Southeast Asia will dominate the top 10 list of countries with the fastest ecommerce growth in 2024. Five hail from Latin America, including three of the top five. And although Southeast Asia has tailed off overall, several of its countries are still booming. The Philippines will lead the world in ecommerce growth every year through 2027, and Malaysia will also hover near the top.

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here鈥檚 how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

Inside Reddit鈥檚 international push: Multilingual tools boost engagement as markets like India and Brazil emerge as key growth drivers for 2025.

On today鈥檚 podcast episode, we discuss what a tariff even is, what might happen when they鈥檙e implemented, and how best to prepare for them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analysts Paul Briggs and Matteo Ceurvels, and Analyst Rachel Wolff.

The Southeast Asian country banned sales of new iPhones, the Apple Watch Series 10, and new Macs because Apple failed to meet local investment targets. Apple pledged IDR 1.71 trillion ($112 million) but has only invested IDR 1.48 trillion ($97 million).