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Walmart鈥檚 $2.3 billion Vizio acquisition will give brands new ways to reach consumers and boost product discovery, while Amazon is reaping the rewards from the launch of Prime Video鈥檚 ad-supported tier and its investments in live sports. Other retailers looking to get in on the CTV boom include Albertsons and Instacart. Overall, we expect off-site RMN ad spending to grow 42.1% YoY in 2025.

In-store retail media ads that show local sports teams or are relevant to current weather can show a brand鈥檚 relevance to specific consumers. Use this chart: Marketers can use this chart to make the case for local advertising investments or push for event/team sponsorships.

Athletics includes fitness equipment, bicycles and parts, skateboards, golf clubs and balls, skis and snowboards, and other sports equipment. Baby and children includes toys, dolls, games, baby monitors, bottles, and car seats (excludes diapers). Home furnishings includes furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.

Lululemon is now the third-largest foreign sports apparel player in the region, behind Nike and adidas, per Morgan Stanley.

Our estimates exclude local linear TV inventory and certain dayparts, such as daytime and weekends, as well as sports broadcasts that air outside of primetime. Our upfront TV estimates are based on the broadcast year, not the calendar year. For example, our 2024 estimate begins in Q4 2024, when new shows begin airing, and ends in Q3 2025.

Peacock and Paramount+ will use live sports programming to increase ad revenues. Live sports will likely have a bigger impact on Peacock than they will for Paramount+. This is because Peacock鈥檚 sports programming features a mix of linear TV retransmissions and streaming exclusives, whereas Paramount鈥檚 sports programming is available on CBS. Max will lean on live sports to grow ad revenues.

It鈥檚 working with NBCUniversal to bring hyperspecific shoppable advertising to sports livestreams on Peacock. Walmart and NBCU teamed up again for shoppable ads during Thanksgiving Day NFL games.

And then obviously hockey, the greatest sport of all time. Marcus Johnson:. Wow. Very nice. Very nice indeed, folks. All right, that's what we've got time for for breakfast, lunch, and dinner party data. I don't even know what we're calling this. Count the scores. I'll also take a drum roll.

What makes this year's commercials unique aside from the eye watering price tag is, according to Mark Evans, Executive VP of Ad Sales for Fox Sports that you'll see some more AI focused creative. Mr. Evans says that both massive companies investing in AI and some AI focused companies will be represented during the game.

The emergence of free ad-supported streaming TV (FAST) channels like Pluto TV (whose Canadian distribution rights are held by Corus Entertainment) and Tubi (whose distribution rights are owned by Rogers Sports & Media) is also bolstering time spent with digital video. Listening favors digital audio over radio. Digital audio will account for 56.9% of total time spent with audio in Canada in 2024.

CEO Neal Mohan attributed much of the growth to sports content and CTV viewing. In February, the platform improved its creator and affiliate tools; in April, it launched Affiliate Hub to provide creators with additional monetization resources. Instacart partnered with YouTube on shopping ads. #3: TikTok.

Odd-numbered years usually see a downturn in traditional ad spending growth thanks to the absence of major global sporting events and fewer elections around the world. We expect a similar outcome in 2025. However, the digital side of the industry is still doing very well, and its annual increases will keep total media ad spending growth in the high single digits for several more years.

The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

Streamers have indicated that they鈥檙e willing to spend billions on sports rights, and yearly events like award shows have also increased asking prices in contract renegotiations, sometimes even abandoning long-time broadcast partners. Disney recently became the broadcast partner for the Grammys from 2027 onward after it paid 20% more than previous partner CBS, The Journal reported.

WBD鈥檚 TNT Sports will produce the iconic 鈥淚nside the NBA鈥� show, featuring Charles Barkley and Shaquille O'Neal, which will air on ESPN and ABC starting with the 2025-26 season. TNT Sports will expand its collegiate sports coverage by broadcasting Big 12 football and basketball games from 2025, complementing its existing College Football Playoff content.

Sports advertising scored a below-average 28. The 2024 Olympics score for feminine gender expression fell to 54 from 60 in 2020. Signs of progress: Despite the low average score, advertisers made some progress. 70% of countries scored above the global average for ad representation. Charity/nonprofit groups scored highest, with an average RX of 42.

Numerous providers produce original content, and some have dipped their toes into live sports with developmental and niche leagues. FAST has made it easier for viewers to quickly find a show to watch when they don鈥檛 feel like searching. Almost two-thirds of US consumers polled by Comcast Advertising in December 2023 spent more than 6 minutes searching for something to watch. How many people use FASTs?

Over the longer term, merchants like grill-maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Consumers are also pulling spending forward. Fears that steep tariffs will drive up big-ticket item prices spurred an auto sales spike in Q4.

It plans to expand the capability to other live sports, scripted content, and unscripted shows. Shoppable ads will also be front-and-center during Amazon鈥檚 coverage of the Black Friday NFL game. By the numbers: TV is a potent tool for product discovery. Nearly two-thirds (63%) of consumers find new brands or products through TV content, per an 蘑菇AV survey conducted with Shopsense AI.

Wellness is becoming more digital, personalized, and consumer driven, with technology playing a central role in health management, fitness, and self-care.