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Live content has emerged as a key differentiator as major platforms invest in live sports content, as viewers accept commercial breaks during natural game stoppages and timeouts. But live event strategies now extend beyond traditional sports, with platforms like Amazon and YouTube securing rights to other live content like award shows to create highly-coveted ad inventory.

The brand's latest campaign, 鈥淟IVE.FIT.GO,鈥� breaks away from the typical athlete sports drink collaboration to represent everyday people with busy schedules. June 2, 2025. One in 3 Gen Zers follow recommendations from which type of influencer, according to a Whop survey? A) De-influencers B) Healthcare influencers C) AI-generated influencers D) Financial influencers.

Paul Ballew, chief data and analytic officer for the NFL, said in a press release that the sports league 鈥淸supports] Nielsen鈥檚 efforts to modernize measurement so we can all benefit from accurate insights in an increasingly fragmented media marketplace,鈥� calling the certification 鈥渁 significant step.鈥�.

Nonalcoholic beverages include coffee, water, soft drinks, energy drinks, tea, sports drinks, protein shakes, juice, milk, and meal replacements. Other CPG includes subcategories that fall outside of those mentioned, such as cleaning and other household supplies, cigarettes, and other tobacco products.

Peacock will lead all platforms (47.0% growth), thanks mainly to the 2024 Summer Olympics and other live sports offerings. Max will take second place, growing its time spent among the population by 12.0% this year. YouTube鈥檚 share of total video time continues to grow. Despite a crowded and competitive digital video environment, YouTube鈥檚 significance is still growing.

The opportunity: Hispanic viewers offer marketers a chance to tap into a diverse, rapidly growing consumer segment that is highly engaged with sports media and has significant buying power. Hispanic audiences have helped popularize soccer in the US, but their viewership of other sports is rapidly rising. Since 2021, Hispanic Super Bowl viewership has grown 51%.

Odd-numbered years usually see a downturn in traditional ad spending growth thanks to the absence of major global sporting events and fewer elections around the world. We expect a similar outcome in 2025. However, the digital side of the industry is still doing very well, and its annual increases will keep total media ad spending growth in the high single digits for several more years.

The addition of news would further flesh out Amazon鈥檚 streaming catalog, which is now packed with original properties and various sports rights.

December was the second-largest month for US advertising in 2024 behind July, when the Olympics and other sporting events propelled the market to 15.3% growth. Zooming out: The ad market鈥檚 strong end-of-year performance reflects a robust consumer appetite during the holiday season. But the key question is whether that growth will extend into 2025 as economic uncertainties swirl.

The news: The NFL wants to expand its international series from five this year and eight in 2025 to a full 16-game season, per Front Office Sports, in a bid to increase the sport鈥檚 international popularity and secure another lucrative foreign rights package. Commissioner Roger Goodell also hinted at a potential overseas Super Bowl.

Amer Sports, parent of Arc鈥檛eryx and Salomon footwear, expects full-year 2024 revenue growth at the high end of its previous guidance of 16% to 17%, despite foreign exchange headwinds in Q4. The company also expects its full-year adjusted operating margin to be at the high end of 10.5% to 11.0%.

Latin America鈥檚 ad market will surpass $40 billion this year as it continues to defy economic uncertainty. Rebounds in Argentina and Chile, along with double-digit growth in retail and social media spending, will fuel momentum. Here are the latest trends you need to know.

Wellness is becoming more digital, personalized, and consumer driven, with technology playing a central role in health management, fitness, and self-care.