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"Things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down.". Netflix's first-ever decline. "Netflix last year suffered its first-ever decline in average daily time spent with it by its own users," said Cramer-Flood.

YouTube has become a podcast powerhouse and has influenced audio platforms to adopt video recordings. It disrupted the TV industry, yet broadcasters are eager to use it to distribute their own content. It is influential among other communities as well, such as video gamers.

Social networks and emerging channels such as retail media, connected TV, and digital audio will drive B2B’s digital marketing push. B2B digital ad spending is concentrated in the US and China, but China’s share is ticking down. B2B marketers in the US will spend $18.34 billion on digital advertising this year, and in China the figure will be roughly $7 billion.

So a fair share of people were already using the technology for creative purposes, so this chart here is showing that 17% of American adults use generative AI to generate or edit images, videos, and audio content, according to KPMG.

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.

Consumers spend far more time with sub OTT video than they do with social media, digital audio, or any other media activity besides TV. It accounts for nearly half of all time with digital video and nearly 30% of overall time with video. Netflix dominates in time spent among platforms but is losing share to its many challengers.

While companies like Bee AI emphasize data privacy and security measures, the normalization of constant audio monitoring raises questions about consumers’ comfort with constant AI surveillance. Striking the right form factor remains a challenge.

On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.

Audio services will battle for podcast creators. In 2025, US podcast listeners will spend 1 minute more per day on podcasts than US TikTok users will spend on TikTok, per our forecasts. The talent agency landscape will shift to accommodate creators.

And the audio deepfakes, you have instances where someone's voice gets cloned and then the bad actor calls a family member, says, "I'm in trouble. I need money." These are really nightmare situations for individuals. So generative AI just kind of enhances that risk. Rob Rubin (15:08):. Yeah. Now, Grace, I'm going to pick on you again because here's the other big difference. Grace Broadbent (15:12):.

Key takeaway: Costlier data centers could raise prices for web hosting, video and audio streaming, ecommerce, AI, and apps and services. These costs will likely be passed down to businesses and consumers relying on these services and could result in them seeking cheaper alternatives or canceling subscriptions and services. Budgeting for those changes in advance will likely be the smart play.

As retail media moves both off-site and in-store, audio is becoming a bigger part of the ad mix. Here are two ways brands can incorporate audio into their retail media activations.

Digital audio will have 197.5 million adult listeners in the US this year, but each listener will generate only $36.05 in ad revenues. Radio fares slightly better at $49.10, but both pale next to most other major video platforms.

More people in the US are listening to digital audio, and those who already do are spending more time listening.

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.

On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

AI TVs will also offer enhanced accessibility features, including AI-based Voice Removal with Audio Subtitles, a feature for the visually impaired. Samsung says the new feature "will analyze subtitles, isolate voices, and adjust audio playback speed for a seamless experience.".

A wild card: Apple could throw its hat in the ring, but with its prior purchase of Beats and strong internal capabilities, its audio business may not need the help of Sonos to keep scaling. Our take: If Sonos continues to decline and no buyer is found, consumers may lose support for low-selling products and access to key features they based their initial purchases on.