蘑菇AV

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Executive Summary. Globally, time spent with media peaked last year.

Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector鈥檚 fastest-growing ad channel.

Viewer increases will be slow going forward, but the addressable market is enormous

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. *Please note that we do not discuss China in-depth in the East Asia and Oceania report because we have broken it out into its own report.

What do you get when you cross a $35 billion ad platform with a 160 million viewer streaming service? A snapshot of Amazon鈥檚 US retail media connected TV (CTV) potential. Luxury brand Movado is leveraging that potential to push video campaigns for Amazon Prime and Freevee viewers.

Netflix's NFL debut sets records: Despite technical hiccups, Christmas Day games drew over 24 million viewers each, boosting the platform鈥檚 sports ambitions.

Just as television evolves, so does its advertising potential. With a significant increase in viewership for ad-supported streaming services and FAST channels, the opportunity for advertisers is immense. Discover how the shift towards legacy and rerun content is reshaping strategies.

TV viewership was 83.9% in Indonesia, the highest in the region. That鈥檚 about 2 percentage points above the regional average and up 8.1 percentage points in the past three years. On-demand/streaming service adoption in Indonesia was 94.8%, slightly below the regional average of 96%. Video streaming adoption was also strong at 94.3%, ranking it No. 4 in the region.

Ad-supported video-on-demand (AVOD) services will gain more than triple the US viewers that subscription OTT video will this year, per our forecast. AVOD will add 13.3 million viewers, including 4.3 million from free premium platforms, for a total of 157.1 million. Meanwhile, subscription OTT services will gain 4.3 million viewers to reach 222.2 million.