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Amazon bets that Prime members will pay extra for free grocery delivery: The retailer is testing a grocery subscription add-on for $9.99 per month in its latest attempt to boost the appeal of its grocery business.

Amazon explores standalone subscriptions as Prime user growth slows: The retailer could roll out separate grocery and healthcare membership services as early as this year.

On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.

AR and VR Are Reshaping the Future of Consumer Engagement (Ä¢¹½AV subscription required). Tech Trends to Watch in 2025 (Ä¢¹½AV subscription required). Note: Data was provided to Ä¢¹½AV by CivicScience. This data is being featured as part of our special coverage of AI in Commerce. Methodology: Data is from a January 2025 Ä¢¹½AV and CivicScience study, conducted by CivicScience.

Meta rolls out paid verification subscription in the US: Meta Verified has perks that could appeal to creators, but regular users aren’t likely to pay.

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

On today's podcast episode, we discuss a new lawsuit against Meta for designing its products to be addictive to kids, new paid ad-free versions of Facebook and Instagram, and where Threads engagement is at. "In Other News," we talk about whether we will ever come together again on social media and if AI can help us get there. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.

On today's episode, we discuss how much Netflix's new ad tier has helped subscriber growth, how the impending launch of its password-sharing initiative will play out, and what happens now that Reed Hastings has stepped down as CEO. "In Other News," we talk about how Peacock can right the ship and how many streaming services the average American subscribes to. Tune in to the discussion with our analysts Daniel Konstantinovic and Paul Verna.

Worldwide Ad Spending Forecast 2025 (Ä¢¹½AV subscription required). Digital Video Forecast and Trends Q1 2025 (Ä¢¹½AV subscription required). Methodology: Data is from a January 2025 CivicScience survey. 1+ million US adults were surveyed online during October 2020-January 14, 2025. The survey was weighted to the U.S. Census ages 18+.

Half of Netflix’s new subscriptions came from its ad-supported tier, propelling it past 70 million ad-supported users. AVOD options also continue to make gains, giving firms like Roku a leg up. For advertisers, streaming saturation means cheap access to consumers. With subscription revenues set to slow, streamers will rely on advertising to maintain growth.

Several years of experience under its belt with a noteworthy tech partner will help set the company up for ad dominance, and a strong consumer appetite for ad-supported subscriptions continues to increase its viewer count.

Affordable open-source: More AI companies are using open-source models to lower enterprise subscription costs, making higher-quality AI more accessible. Perplexity AI offers a $20-per-month Pro subscription that includes 500 daily queries and faster processing, competing on price against Anthropic and OpenAI.

This shift aligns with Apple’s broader goal to boost Apple TV+ subscriptions, moving away from risky, high-budget films and instead prioritizing content that can directly contribute to subscriber growth.

Only 33% of Indian sports fans use subscription streaming services, suggesting strong upside potential as the market continues its digital transformation. The Indian streaming landscape has 219.3 million viewers watching ad-supported content exclusively, while only 39.3 million maintain their own paid subscriptions (as opposed to sharing an account with friends or family).

Path to Purchase 2024 (Ä¢¹½AV subscription required). Retail Trends to Watch in 2025(Ä¢¹½AV subscription required). Methodology: Data is from the November 2024 Gale Group report titled, "From Clicks to Culture: Decoding the Identity Signals in Online Shopping." 2,000 US consumers ages 18+ were surveyed during September 2024.

Why it matters: Amazon’s NBA acquisition is part of a broader strategy to use live sports to expand Prime Video’s appeal, especially among cord-cutters who retain pay TV subscriptions for this content (see chart). The NBA deal cements Amazon’s role in premium sports streaming. As traditional TV continues to decline, Amazon is positioning itself as a long-term home for live sports content.

The Rise of Political and News Creators (Ä¢¹½AV subscription required). Creator Economy Trends to Watch in 2025 (Ä¢¹½AV subscription required).

Subscription OTT (sub OTT) video viewers are individuals of any age who watch video at least once per month via any app or website that provides paid subscription access to streaming video content over the internet and bypasses traditional distribution; examples include Amazon Prime Video, Disney+, Hulu, Netflix, Sling TV, and YouTube Premium.