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Digital channels like CTV have become a bigger part of pharma鈥檚 ad budgets due to being able to target patients with particular conditions. Our take: We think it鈥檚 unlikely this bill will pass, as Kennedy himself has mentioned that pharma advertising is protected by the First Amendment.

Recent backlash against companies like Levi鈥檚 and Target highlights the risk of mishandling cultural messaging, while new FCC scrutiny under Chairman Brendan Carr has turned DEI programs into potential liabilities. In this environment, Mundial鈥檚 positioning offers an alternative: Focus on reaching underserved consumers authentically and at scale鈥攏ot to score points, but because it鈥檚 smart business.

Toy sales will gain steam as value-focused consumers find deals throughout the holiday season, which began in early October when retail giants including Amazon, Target, and Walmart launched major sales. Click here to view our full forecast for US holiday retail ecommerce sales growth, by product category.

The suit explains that Discord鈥檚 limited safety controls, private chat rooms, and popularity among younger audiences makes it easy for predators to target users, despite Discord not permitting users under 13. A Discord spokesperson refuted the claims, responding that Discord is 鈥減roud鈥� of its 鈥渃ontinuous efforts and investments in features and tools that help make Discord safer.鈥�.

The news: Consumers are participating in a one-day economic blackout today, one of several planned boycotts to protest businesses rolling back diversity, equity, and inclusion (DEI) efforts after President Donald Trump threatened to target private companies with these programs.

Declines in traditional TV viewership necessitates that advertisers must follow audiences where they鈥檙e consuming content, and CTV maintains broad reach that allows advertisers to easily tap into target audiences. CTV provides measurable performance metrics that traditional TV can鈥檛 match, giving advertisers advanced targeting capabilities and promising growth while improving budgeting flexibility.

During lulls, the most attractive future targets are the agencies that maintain consistent financial health, invest in talent development, and deepen strategic client relationships. Value demonstration will become increasingly critical. Clients will closely scrutinize marketing spend more intensely during uncertain periods, so agencies must clearly articulate ROI.

There is a caveat: a looming economic downturn will likely impact consumer budgets, and non-essentials like movie theater tickets could be an obvious target. While WBD is hoping to profit with upcoming blockbuster releases like 鈥淪uperman鈥� this year, attendance may shrink鈥攑utting the studio at risk of more financial turmoil, despite investing in successful properties.

The move follows recent layoffs in TikTok鈥檚 global trust and safety team and may reflect fallout from the US ecommerce unit falling short of the company鈥檚 aggressive performance targets last year.

Target. Trustly. Visa. Walmart. Worldpay.

The governor issued nine executive orders, many of which target chronic disease prevention through healthier habits. The orders align with Kennedy鈥檚 MAHA vision of addressing root causes of illness while deemphasizing prescription medications. Zooming in: Braun signed the orders at an event in Indiana where he, Kennedy, and new CMS head Dr.

But that hasn鈥檛 stopped retailers from trying: Walmart, Costco, and Target are among those pressuring manufacturers for lower prices鈥攁nd are likely to be at least somewhat successful, given their considerable market power. Any concessions will come at the expense of manufacturers鈥� already razor-thin profits.

Loblaw Advance targets nearly 16 million PC Optimum loyalty customers. Similarly, the Triangle Rewards program (which includes the Mark鈥檚 and Sport Chek banners, among others) has about 11 million users. Click here to view the full forecast for Amazon ad revenues in Canada. Media buyers are increasing their investments and expectations.

Ultimately, Capri needs to figure out who its target customers are and how to appeal to them without sacrificing brand cachet.

This year鈥檚 agenda emphasizes the shift from brands using creators solely to reach their target consumers, to working with them as strategic and creative partners. The new Excellence in Craft award category recognizes the individual skillsets or visions creators contribute to a brand partnership.

Perplexity, Scale AI, Safe Superintelligence are key targets, and if it can鈥檛 buy entire AI companies, it鈥檚 hoping to entice individual talent. Meta approached AI search stalwart Perplexity for a potential takeover, per CNBC, and when that deal fell through, Meta turned its attention to former OpenAI founder Ilya Sutskever鈥檚 Safe Superintelligence (SSI), offering $32 billion to absorb the startup.

What it means: Advertisers who have dipped their toe into the channel are gaining valuable insights on their target audiences. You don鈥檛 need an all-or-nothing strategy. Some 4 in 5 advertisers say that CTV/over-the-top advertising is an extension of their linear TV ad buy, per the Advertiser Perceptions survey. 4. CTV is a conversion powerhouse.

He noted that Off the Cuff targets Gen Zers interested in 鈥渟lowing down, in leaning in and getting a little bit deeper into a topic.鈥�. That doesn鈥檛 mean American Eagle is pulling back on other platforms鈥攖he 鈥渆ndless social scroll鈥� isn鈥檛 going away anytime soon, said Brommers鈥攂ut staying ahead of the curve is a key priority for the brand.

On his first day in office, President Donald Trump revoked the Biden-era target for EVs to make up half of new car sales by 2030 and halted billions in funding for charging infrastructure and battery plants. Demand also took a hit from the wildfires in Los Angeles, which disrupted consumer activity in one of EVs' most important markets.

Other players like Instacart, Target, and Etsy trail with less than $1 billion each. Global Meta ad revenues are projected to grow from $160.63 billion in 2024 to $227.90 billion in 2027, but growth rates will slow from 21.7% to 11.4% over that period, according to our forecast.

Programmatic buying will help advertisers target audiences more precisely and make real-time adjustments based on performance data. Automated bidding will help advertisers find optimal price points for inventory based on anticipated conversion value. But there are some qualifications. Several factors will determine the actual impact of Disney鈥檚 expansion.

The four-day event could also help the retailer counter the likes of Walmart, Target, and TikTok Shop, which have been holding competing sales in the lead-up to Prime Day in an effort to steal shoppers away.

Bigger priorities: The desire to avoid becoming the target of an anti-ESG campaign is certainly chilling sustainability initiatives鈥攂ut so too are tariffs and their economic impact, which are sucking up retailers鈥� attention and resources. The same applies to consumers, who are largely more concerned about the impact to their wallets than the environment.

In the past, Target has used digital twin tech to improve its supply chain and inventory management processes, improving its supply chain efficiency by 25% and reduced excess inventory by 15%, according to AI solutions provider TheCodeWork. 3. Optimizing inventory allocation.