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However, time spent will only tick up by a couple of minutes per year going forward. The leader of the second tier. The US population spends far more time watching TV and digital video than it does anything else. But digital audio is out in front among the secondary ways to spend time with media.

The measurement component: Roblox has partnered with Integral Ad Science (IAS) to provide third-party measurement and verification of viewability and invalid traffic for the new immersive video and image ad formats. This integration will allow advertisers to independently validate that their Roblox ads are viewed by real users, via trustworthy metrics.

The integration of ads in the Lyft app can be seen as a strategic move to capitalize on frequent user engagement and vast amounts of user data to drive consistent revenues. However, as Search Engine Journal points out, there's a fine line between providing targeted ads and risking user annoyance or potential privacy concerns.

Video and social ad spending is surging across financial services. While display and search will win the most financial services ad spending dollars from 2024 to 2026, the strongest growth will be in video and social spending. Video will be No. 1 as banks seek to maximize ad impressions. Consumers are spending more time with video than ever, particularly via connected TV (CTV), per our forecasts.

Time spent with CTV is growing as a portion of overall time spent with digital. CTV will account for over half of the time spent on digital video, surpassing mobile and desktop video combined this year. Use this chart:. Understand how to leverage your CTV ad spend budget. More like this:.

Consumers today have access to a lifetime鈥檚 worth of TV content across a wide range of sources. On the surface, the fragmented nature of where content comes from can be challenging for media planning, but with a strong focus on time spent, it doesn鈥檛 have to be.

Streaming made up a 38.7% share of time spent across all TV viewing, according to Nielsen. Viewers spend the most time with YouTube (9.2%) and Netflix (8.5%). US time spent with digital video鈥攚hich includes streaming, as well as mobile, desktop, and laptop鈥攕urpassed linear TV last year by 1 minute, according to our forecast.

Last year, TikTok surpassed YouTube in average time spent per day by US users, according to our forecast. With time spent on TikTok increasing, the app could start to replace Netflix next as it encroaches on a wider range of media formats than just social. More people use YouTube than TikTok. If TikTok went away, they鈥檇 probably spend more time on YouTube.

The news: A Microsoft AI pilot study showed a fourfold improvement in diagnostics compared with a panel of real doctors, but researchers acknowledged the continued need for human expertise. The takeaway: It鈥檚 evident AI is not a replacement for doctors, but it is a tool they should start adopting. There鈥檚 a window of opportunity for doctors and healthcare systems to grab a first-mover advantage by presenting AI as a co-pilot and a value-add that leads to more accurate diagnoses and more time spent with patients.

Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.

There may be more trouble ahead for the UK鈥檚 ad industry as economic issues continue to mount, but the video space is still growing.

New features let brands display shoppable feeds and target ads during key video moments, capitalizing on YouTube's rising share of streaming time.

Streaming is dominating US viewership, accounting for 43.8% of total viewing time, per Nielsen, and most of the time spent streaming is coming from YouTube and Netflix. Free ad-supported streaming television (FAST) channels are showing promise, with broadcasting media company MediaCo noting 18% YoY growth in its FAST viewer base. AI-powered tools are transforming marketing.