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In this report, we discuss the most relevant and significant stories, drawing from both our estimates for time spent with media among the adult population, as well as among users of a given medium. We explain this distinction as it occurs. Sources. Emplifi. GWI. JMP Securities. Sensor Tower.

Average time spent with media. Traditional media users. TV viewers. Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Mobile media consumption exceeded time spent with PC/laptop/tablet for the first time this year.

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.

US Time Spent With Media H2 2024 Update (蘑菇AV subscription required). Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

We then aggregate the data with the time contributions from each device and media type to arrive at an estimate for average time spent with media per day.

To explore our complete time spent with media forecast collection, click here. Sources. Adyen. Board of Governors of the Federal Reserve System. Citi. Discover. Fast Company. Federal Reserve Bank of San Francisco. JPMorgan Chase. The Guardian. TikTok. VantageScore. X. YouTube.

US Time Spent With Media H2 2024 Update (Subscription required).

Read the full report, US Time Spent With Media H2 2024 Update.

Average time spent with media. Traditional media users. TV viewers. Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Latin America remains the world leader in time spent across nearly half of the activities tracked by GWI. In addition, the region ranks second in two other categories.

Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium. Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

Bill, it's good that you brought that up because it brings to my attention, I recall now, that when looking at Japan, their time spent with media was way lower than a lot of countries in the world. And even their adoption of activities were much lower. It's a unique country in that respect in terms of media behaviors, so this question at the end was a good underlining of that point.

Read the full report, US Time Spent With Media Forecast 2024.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

Average time spent with media. Traditional media users. TV viewers. Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The shift from traditional TV viewership to digital video is accelerating. The trend is being driven in large part by increased connected TV (CTV) viewership and higher levels of smart TV ownership.

Average time spent with media. Traditional media users. TV viewers. Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The Asia-Pacific region lags all other regions in time spent with PC/laptop/tablet.

Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium. Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium. Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.