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Industries including financial services, travel, and fitness have begun launching media networks due to their ability to drive growth. US commerce media ad spend鈥攚hich includes financial, travel, and retail media鈥攚ill grow 21.8% this year, reaching $68.69 billion, per our December 2024 forecast. This was originally featured in the Retail Media Weekly newsletter.

It excludes YouTube and Twitch, cash transactions, travel and event tickets, tips, subscriptions, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.

For example, an issuer could advertise on a travel-related app about its travel credit cards. Sources. American Express. Bank of America. Block. Board of Governors of the Federal Reserve System. Capital One. Klarna. PayPal. VantageScore.

This priority is also apparent in the travel sector. 83% of Gen Z travelers show interest in booking sober experiences, according to a Contiki survey. 鈥淕en Z is averse to labeling so many of their identities,鈥� said Graham. 鈥淢ore people feel comfortable labeling themselves as sober, but it can also be limiting.鈥�.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.

Microsoft鈥檚 AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

Dining out and travel are the leading splurge categories among adults ages 58 to 74, according to McKinsey & Company. While they treat themselves to restaurants, dining out, and bars at the same rate as the general population (41% versus 40%), they are the most likely to travel (39% versus 30%) due to financial stability and free time.

It鈥檚 no secret that airlines have a vast amount of passenger data鈥攆rom booking details and loyalty programs to in-flight preferences and travel behaviors. When you factor in some of the smart partnerships they鈥檝e launched like with travel insurance companies, hotel brands, and ride-sharing services, there aren鈥檛 many aspects of consumer profiles that airlines don鈥檛 have eyesight into.

Every industry we track favors display over search except two: travel and healthcare and pharma. While CPG鈥檚 split is extremely close to the national average, its scale means even small differences in share can amount to large dollar figures. CPG will spend almost $9 billion more on display than search this year.

With platforms joining in鈥攍ike Travala for crypto travel and Bitrefill for buying gift and phone cards with crypto鈥攕tablecoins are beginning to push crypto payments toward everyday use. Scandals, volatility, and crime are hindering trust in crypto. More than 6 in 10 consumers view crypto as unreliable and unsafe, per a February 2024 Pew Research Center survey.

GMV from travel increased 42% over the same period. Expanding beyond traditional retail categories is also paying off: Professional and legal services GMV surged 60% YoY. Affirm Card GMV jumped up 113% YoY. Affirm said redesigning its app to promote the card drove volume. Loans with 0% APR also shot up 70% YoY in Q2.

Expedia, for instance, introduced Romie, a virtual travel agent that can provide personalized trip recommendations or backup plans if issues arise during a trip. Many publishers, retailers, and travel services will likely introduce agents to enhance their apps or better explain their offerings. General app-based agents.

"Ninety-one percent of consumers say they read [online reviews] before they make a purchase," our analyst Suzy Davidkhanian said on the "Behind the Numbers" podcast. 59% of US shoppers are most influenced by honest creator reviews, according to a September 2024 survey by Bazaarvoice and Savanta. 31% of US adults use review and rating websites to research and plan their travel itineraries, per August 2024

Travel and entertainment (T&E) billed business shot up 10% YoY. This was led by airline spend which grew 13% YoY, compared to just 6% YoY the prior year. 鈥淩obust holiday spend鈥� boosted overall growth, Amex CEO Steve Squeri said鈥攁cross both goods and services (G&S) and T&E. We forecast that total US holiday retail sales grew 4.3% YoY.