Consumers and marketers embrace genAI: Study finds 52% of Americans using genAI expect personalized services in shopping and travel. Marketers see potential in transforming customer experiences. Read article. Gaming and apps welcomed their AI overlords. Gaming industry faces restructuring: Post-pandemic slowdowns and layoffs have developers contemplating unionization.
Creators and influencers are most effective at driving sales of discretionary goods and services, like fashion, beauty, travel, and consumer tech, per our March 2024 US Social Commerce survey. The primary way US consumers would change their shopping behavior due to the tariffs would be by prioritizing essential goods, per January 2025 data from First Insight.
This spending divide is shaping current retail trends: Budget-conscious consumers are prioritizing essentials and seeking the best deals, while affluent shoppers prop up categories like designer goods, travel, and high-end experiences. Key Question: What do Q4 2024 earnings tell us about the state of US consumer spending? Executive Summary.
More than half (50.8%) of ad buyers have a strong interest in working with non-retail commerce media networks, like ones from travel and payments companies.