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The Headline Personal Consumption Expenditures Price Index, which includes food and energy categories, increased 2.4% YoY in January, according to the Commerce Department鈥檚 Bureau of Economic Analysis, as reported by CNBC. Knowing how price-sensitive consumers are at this moment, brands need to be extra cautious how they position themselves and their messaging.

CTV adoption is exploding despite high levels of mobile video consumption. Cheaper TV models and relatively affordable dongles have prompted a rapid increase in penetration among lower- and middle-income internet users in recent years. This trend mirrors mobile鈥檚 own trajectory in Latin America during the 2010s.

CTV is providing continued growth in digital video viewership, further splitting audiences with TV. The ad market in Canada is responding by developing new ways to holistically target the total audience for long-form entertainment.

Heavy mobile consumption of social media is driving this trend. Our new forecast for CTV programmatic highlights an influential new channel. A vast increase in video ad inventory is fueling CTV growth, led by YouTube, Netflix鈥檚 new ad-supported tier (one of many video platforms to introduce ads in 2022), and free ad-supported TV (FAST) channels like Pluto TV.

Even if de-escalation occurs, the economic uncertainty will leave a lasting mark on GDP and consumption behavior. What鈥檚 next? The impact of tariffs extends beyond global trade鈥攊t will have an impact on advertising strategies and media planning.

Even if TikTok goes away, short social video is here to stay. Consumption will move to other places, and advertisers need to be ready.

Free ad-supported video content overtakes TV. TV has long dominated Latin America鈥檚 entertainment industry, but streaming is the way of the future as viewing habits go digital. Digital video is giving TV a run for its money.

New mothers stream more TV than women of the same age without children. According to Q1 2024 Nielsen data, 65% of new mothers who have a child under 2 stream TV compared with 59% of all women.

On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.

The platform has transformed content discovery and consumption:. 50% of US TikTok users report reading more due to BookTok influence, according to one 2023 study. BookTok authors have experienced a 66% sales surge, according to NPD Group. Huang's series has sold over 12 million copies globally. Traditional retailers are adapting to the trend:.

Key Question: How are viewers in Canada changing their consumption habits across formats, services, and devices? KEY STAT: Digital video viewers in Canada will surpass the 30 million mark in 2023, comprising more than three-quarters of the population. Executive Summary. Connected TV viewership will exceed two-thirds of Canada鈥檚 population this year.

Most Netflix consumption happens on TV sets, there's no controller. Most Netflix users who already get the games for free already been playing them. So to go from that to pulling in new people based on the strength of your games is a big jump and they're going to have to invest a ton for that to happen. I guess we'll see how committed they are.