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The news: Elon Musk鈥檚 first transparency report for X, formerly Twitter, highlights significant changes in content moderation under his leadership. The platform suspended 5.3 million accounts and flagged over 10 million posts in the first half of 2024, per the report.

Meta is riding a delicate line between boosting safety measures to avoid further legal scrutiny and keeping young users on Instagram, not leaving for competitors with more lax policies, like TikTok and X (formerly Twitter).

X (formerly Twitter), Snap, and Facebook鈥攁long with a handful of other media companies鈥攈ave all explored ad-free versions of their services. But that trend has had little effect on the growth of mobile ad sales, which should increase by 14.4% YoY in 2024 to top $200 billion for the first time. In-app ad spending continues to add to its share of mobile advertising.

News consumers on Snapchat, TikTok, Instagram, X (formerly Twitter), and Reddit skew younger than those on other sites. LinkedIn has the most-educated news consumers (55% hold college degrees).

I'm about to go into a rabbit hole about the time that Disney almost acquired Twitter because of Paul's prediction now. Marcus Johnson (20:18):. Yes, indeed. She's this week's winner of the episode. Congratulations to her. Thank you so much to Suzy as well. Suzy Davidkhanian (20:24):. Thanks for having me. Marcus Johnson (20:25):. Kidding. There's no winner, Suzy. Don't worry.

The news: Former President Donald Trump rolled out the World Liberty Financial cryptocurrency venture, per a livestream on X (formerly Twitter). Trump has promoted the venture since August but gave no launch date or details in the livestream. The former president avoided answering questions about cryptocurrency. World Liberty Financial鈥檚 stated mission is to drive the 鈥渕ass adoption of stablecoins.鈥�

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Ongoing rivalry: X (formerly Twitter) is Threads鈥� largest competitor, and adding messaging and advertising options could give Threads a boost in daily engagement. X has struggled to retain advertisers this year as brands have grown nervous about the company鈥檚 direction and image.

The potential for AI-accelerated misinformation, the reluctance or refusal by some social networks to accept political ads, and tumult at X (formerly Twitter) are reasons for campaigns to be circumspect in how they approach social network political advertising. Our complete estimates for US political ad spending can be accessed via our website鈥檚 interactive forecast module.

Durov said in a post on X (formerly Twitter) that, while most Telegram users have nothing to do with crime, 鈥渢he 0.001% involved in illicit activities create a bad image for the entire platform.鈥�. Durov added that the overall goal is to turn Telegram鈥檚 content moderation from 鈥渁n area of concern鈥� to one of praise, but the changes may come at the cost of users鈥� trust.

Ads managers from social networks like Meta鈥檚 Facebook and X (formerly Twitter) are prime examples of this form of automated buying. But these self-serve tools have also gained traction on video platforms like YouTube and ad-supported video-on-demand platforms like Netflix (in partnership with Microsoft鈥檚 Xandr ad tech).

When you look at users of each platform, TikTok is second only to X, or Twitter. So if you look at Twitter users who get then use on Twitter or TikTok users who get their news on TikTok, TikTok, Facebook users, et cetera, TikTok second, and it's up 30, three zero points, since 2020. So it's just skyrocketed into second place there. (17:49):.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

X (formerly Twitter) started the trend, but even TikTok is now testing an ad-free subscription, albeit outside of the US. Snapchat+ has over 7 million subscribers. That鈥檚 up by 2 million since September 2023, suggesting that subscriber growth is accelerating. Meta Verified is expanding. The company is already testing business subscriptions in select countries.

They did mention Jasmine that Threads, their Twitter or X competitor reached nearly 275 million monthly active users in Q3 adding around 1 million new folks a day in the quarter. What should we make of Threads at this point? Jasmine Enberg (12:55):.