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Live TV Still Rules for Time Spent With Video, but Digitally Delivered Content Isn't Far Behind (minutes spent per day watching video in the UK, by age and category, 2023)
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Jul 31, 2024
Source: Office of Communications (Ofcom) - UK; Broadcasters' Audience Research Board (BARB) - UK
Average Time Spent per Day Watching Video by UK Children, Teens, and Adults, by Age and Category, 2023 (minutes)
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Jul 31, 2024
Source: Office of Communications (Ofcom) - UK; Broadcasters' Audience Research Board (BARB) - UK
Average Time Spent per Day Watching Streaming Services Among UK Children, Teens, and Adults, by Age, 2022 & 2023 (mins)
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Jul 31, 2024
Source: Office of Communications (Ofcom) - UK; Broadcasters' Audience Research Board (BARB) - UK
Social Video-sharing Platforms Dominate the In-Home Video Viewing Behaviors of Young Adults (average minutes spent per day watching videos among UK 16- to 24-year-olds, by platform, 2023)
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Jul 31, 2024
Source: Broadcasters' Audience Research Board (BARB) - UK; Office of Communications (Ofcom) - UK
UK consumers spend almost an hour more per day on their smartphones than they did before the pandemic (average hrs:mins spent per day with smartphones by UK adults and % change, 2019鈥�2026)
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Jun 1, 2024
Source: 蘑菇AV
Video Viewing Is Becoming Increasingly Digital, With the Tipping Point Coming in 2025 (average hrs:mins spent per day with digital video and TV among UK adults, 2022-2026)
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May 1, 2024
Source: 蘑菇AV
By Time Spent, TikTok Overtook Snapchat in 2020, Instagram in 2022, and Is Now Closing In on Facebook (average minutes spent per day with social networks among UK adults, by platform, 2019-2026)
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May 1, 2024
Source: 蘑菇AV
Consumers are becoming less likely to download new shopping apps, making it harder for retailers to gain users (top 5 app UK categories, ranked by millions of downloads, Q2 2023 vs. Q2 2024)
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Jul 30, 2024
Source: Sensor Tower
Podcast Listeners in Select Countries in Europe, 2022-2027 (millions)
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Aug 1, 2023
Source: Insider Intelligence | eMarketer
How Long Do UK Adults Spend on Social Media in an Average Day? (% of respondents in each group, by demographic, Feb 2024)
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Feb 26, 2024
Source: 蘑菇AV; Toluna Start
Connected TVs (CTVs) Owned by UK Adults, by Demographic, Feb 2024 (% of respondents in each group)
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Feb 26, 2024
Source: 蘑菇AV; Toluna Start
UK Connected TV (CTV) and TV Ad Spending Share, 2021-2027 (% of total media ad spending)
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Mar 1, 2023
Source: eMarketer
UK Connected TV (CTV) Ad Spending, 2021-2027 (billions, % change, and % of digital ad spending)
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Mar 1, 2023
Source: eMarketer
TikTok Is the Second-Most Popular Social Media Platform for Social Commerce Purchases (% of UK digital buyers who have purchased via each social media platform in the past month, Feb 2024)
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Feb 20, 2024
Source: Toluna; 蘑菇AV; Toluna Start
TikTok Has Overtaken Instagram as the Top Social Shopping Platform for 18- to 34-Year-Olds (% of UK digital buyers who have purchased via each social media platform, April 2023 vs. Feb 2024)
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Feb 1, 2024
Source: Toluna Start; 蘑菇AV
18- to 34-Year-Olds Are the Most Likely to Use In-App Checkout When Shopping on Social Platforms (% of UK digital buyers, Feb 2024)
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Feb 1, 2024
Source: Toluna; Toluna Start; 蘑菇AV
Retailers must offer a variety of mobile payment methods, particularly to accommodate younger consumers (% of UK adults, by age, Feb 2024)
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Feb 26, 2024
Source: Toluna Start; 蘑菇AV
Tesco, Sainsbury's, and Boots Are Growing Their Retail Membership Services Faster Than Amazon (% of UK adults, June 2023 vs. Feb 2024)
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Feb 26, 2024
Source: 蘑菇AV; Toluna; Toluna Start
Internet User Share in Select Countries, by Platform, June 2023 (% of total)
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Sep 26, 2023
Source: Comscore Inc.
Invalid Traffic (IVT) Rate Worldwide, by Region, May 2022-May 2023 (% of paid ad clicks)
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Sep 11, 2023
Source: Lunio
UK Digital Ad Spending, by Channel, Jan 2023-July 2024 (millions)
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Oct 3, 2024
Source: Sensor Tower
UK Social Media Ad Spending Share, by Platform, H2 2023 & H1 2024 (% of total)
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Oct 3, 2024
Source: Sensor Tower
Social Networking Is Becoming One of the Most Popular Pastimes Among Gen Z (UK social network users, digital video viewers, and digital buyers % of Gen Z population, 2023-2027)
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Oct 1, 2024
Source: 蘑菇AV
Comparative Estimates: Tourism Revenues Generated for Eurovision Host Cities, 2012-2023 (millions)
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May 3, 2023
Source: The Telegraph; Malm枚 stad; Wonderful Copenhagen; Institute for Advanced Studies (IHS); Wien Holding; C芒mara Municipal de Lisboa; Municipality of Tel Aviv-Yafo; Citt脿 di Torino; NatWest Bank; Stockholms stad; France 24; Haaretz
Canada Retail Media 2025: The Fastest-Growing Digital Advertising Channel Is Delivering Greater Choice to Media Buyers
Retail media will set the pace for digital advertising growth in the coming years as more retailers invest in monetizing the channel and more advertising options become available to media buyers.
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Feb 11, 2025