Looking forward: While Q1 was successful for the social media giant, the ongoing US-China tariff war is expected to hit Meta hard, and its impact will likely be more noteworthy in Q2. Major Chinese advertisers including Temu and Shein contribute a substantial portion of ad spending on Meta platforms, accounting for 11% of ad spending in 2024 across Meta apps, amounting to billions of dollars.
鈥攁nd we forecast $3.72 billion in USad spending across Disney+ and Hulu properties alone in 2025鈥攊t must work with Nielsen, too, as Nielsen is the only currency provider Disney supports. And Nielsen鈥檚 Big Data + Panel has received several votes of confidence.
Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�
Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.