蘑菇AV

Canada鈥檚 trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

Streaming now grabs nearly 44% of US TV time鈥攎ostly ad-supported鈥攁nd more than half of marketers expect to raise connected TV (CTV) budgets in 2025, new research from Nielsen shows. As dollars flow from linear to streaming, unified cross-channel measurement is becoming the new must-have.

Creators make up a significant portion of TikTok鈥檚 overall revenues, and the US generates over 40% of TikTok鈥檚 worldwide ad revenues. Keeping US creators and brands on the platform is critical to ensure a sustainable future for the app.

For us, the bar is something that鈥檚 10 times better than the next best experience, the next best alternative ... which is the smartphone,鈥� Spiegel said. He added that Snap is developing features that smartphones can鈥檛 offer and will work to reduce consumer costs later. Snap said it has spent more than $3 billion on AR research and development over the past 11 years.

The news: T-Mobile, Verizon, and AT&T are in various stages of launching satellite messaging services, extending mobile connectivity into remote areas. Key takeaway: Satellite-cellular convergence opens new paths for targeted ads. As T-Mobile, Verizon, Apple, and others build out skyward networks, marketers gain access to previously unreachable users in creative ways. Marketers should prepare for a world without dead zones. With satellite connectivity becoming widespread, it could unlock new inventory, audiences, and high-intent use cases鈥攅specially for premium segments.

Concerns over ethical data use and privacy guidelines (32%) and the company's reputation (38%) are among the reasons marketers are decreasing ad spend with some companies, per Advertiser Perceptions. Adoption skepticism already exists for metaverse and AI products; public oversharing scandals only complicate the sales pitch.

TikTok鈥檚 monetization strength is particularly evident in the US creator economy. It will account for 22.4% of all US creator-sponsored content revenues in 2025, per our forecast鈥攗p from just 7.8% in 2021. Even as growth in creator spending cools鈥攆alling to 17% in 2025 from 43.9% in 2024鈥攖he platform still ranks among the top three destinations for branded content, alongside Instagram and YouTube.

This feature represents TikTok鈥檚 continued investment in the US creator economy, cementing its position as a platform committed to the US market despite regulatory scrutiny.

Yes, but: Just 6.6% of US consumers consider OOH formats like digital billboards and signs the most trustworthy format for healthcare advertising, according to a January 2025 survey from 蘑菇AV and StackAdapt. They have significantly higher levels of trust in pharma websites (22%) and traditional TV (20.4%).

Snap鈥檚 bid for ad dollars: Snap introduced AI Smart Bidding (enabling cost-per-action goals) and Smart Budget (allowing for automatic spending allocations for top-performing ads).

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Companies are willing to pay big for high-profile events like the Super Bowl, and live sports programming accounts for a significant portion of US TV ad spend. Live events create natural ad opportunities that young viewers show high acceptance of.