蘑菇AV

Viewership of children鈥檚 cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.

Best Buy, in partnership with media agency PMG, ran a geotargeted campaign in select stores, leveraging TV screens to run video ads promoting a collection of holiday pajamas sold by a nearby apparel retailer. Albertsons, as part of a pilot test for its non-endemic program in partnership with Rokt, ran ads on customers鈥� online checkout page featuring a free month of Hulu.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Video ads have long dominated the region鈥檚 broader digital advertising ecosystem, but retail media is its next frontier. The introduction of new video ad formats, like ad-supported streaming, will help diversify advertisers鈥� retail media mix and capitalize on consumers鈥� heavy consumption of video content.

But, banner ads remain the workhorse of their businesses: There are roughly three times more banner ads for sale across the web than video ad units, according to Sincera data. For most of the preceding decade, advertiser investment in nonvideo programmatic display was reliably strong, with a compound annual growth rate (CAGR) of 19.6% from 2016 to 2020, per our forecast.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

This quarterly growth signals strong demand, but Alphabet鈥檚 position in Search and YouTube could face more challenges as the video ad market becomes more crowded. The current US antitrust trial could reshape Google鈥檚 core search business, affecting default placement agreements that have long driven Search ad revenues.

The inclusion of ads on Prime Video extends Amazon鈥檚 video advertising efforts beyond its Fire connected TV (CTV) operating system, its Twitch livestreaming service focused on video games, and its Freevee free streaming service. To view our forecast for Amazon Prime Video ad-supported viewers, click here. Amazon will use sports programming to attract non-endemic advertisers.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

Disney will attract major attention at Upfronts: Ad-supported subscribers surpassed 157 million, giving it a leg up over the competition.

Programmatic ad sales on properties owned by digital publishers will reach $22.69 billion by 2027, adding $3.7 billion to where it was in 2022, according to Advertiser Perceptions' "Q4 2024: The State of the Ad Industry" survey.