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Brands and retailers strive for improved engagement and personalization with new formats and campaigns extending into gaming platforms like Roblox. Major beauty brands, including e.l.f. Cosmetics, Fenty Beauty, and Maybelline, have launched activations and games on Roblox, some even giving users the opportunity to purchase real-world versions of virtual products.

Bukalapak will focus instead on virtual products like mobile phone top-ups, gift cards and vouchers, utility bill payments, and credits for video games or mobile apps. Blibli.com market share will stay flat. The platform continues to expand its omnichannel strategy, enhancing consumer touchpoints and delivering an integrated shopping experience.

Epic Games forced Apple to unwind App Store rules, setting a precedent that weakens Apple鈥檚 payment monopoly and threatens its fastest-growing services revenue stream.

Total time spent with media per day in the US is no longer growing meaningfully, but there will still be significant churn between devices, activities, and platforms as consumers choose how to spend their time.

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.

Apple鈥檚 Fortnite feud, Amazon鈥檚 device division cuts, and Apple Music鈥檚 new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.

She discussed how the online gaming platform is redefining digital brand engagement metrics. Key stats:. 84% of users are likely to consider purchasing from a brand in real life after trying items on their avatars, per late 2023 research from Roblox. Studies indicate that Gen Alpha and Gen Z users consider avatar fashion more important than physical clothing choices.

The news: Rewards app Fetch and measurement platform Kochava teamed up to offer loyalty rewards to streaming users, per Marketing Brew. Loyalty+ users can earn points from streaming movies or series, watching specific episodes, or downloading streaming apps. Video on demand (SVOD) services can offer incentives based on their chosen KPIs. Our take: Little treats from big streamers can add up and boost loyalty, provided the incentives are worthwhile and requirements aren鈥檛 burdensome. Watching TV for several hours for a fraction of a Starbucks drink, for example, won鈥檛 likely improve platform stickiness.

How time spent with media, device ownership, and media adoption stacks up in the United States.

Xbox didn鈥檛 necessarily need these newfound profits to compete in the gaming industry, but being free from Google鈥檚 revenue cuts on in-app purchases could enable smaller game developers to thrive.

The trend: Scarcity still sells. Even as consumers become more budget-conscious, limited releases continue to spark outsize demand and buzz. Our take: Consumers are drawn to the new, the novel, and the exclusive. That鈥檚 why limited releases continue to deliver results. They create urgency and give brands a way to protect margins鈥攅ven at a time when many shoppers are rethinking their overall spending.

Non-gaming apps are outpacing gaming apps by revenues as AI and regulations reshape the market. Read article. Honorable mentions:. Google鈥檚 future in question: DOJ considers divestment after monopoly ruling. Users flock to Threads and Bluesky as X faces latest exodus. High costs and low trust are hindering EV adoption.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

However, layoffs are hitting experiences and devices, sales, gaming, and security. Trimming the fat: Investors are pushing for returns on Big Tech giants鈥� heavy AI investments. Reducing workforces could buy time for their AI initiatives to pay off.

The car is becoming a premium entertainment space, creating new opportunities for content delivery and brand engagement through gaming and an array of media types. Autonomous tech will redefine in-vehicle time.

For example, a video game may consider advertising on a gaming publication. This rebrand would be attractive for partnerships like the existing one between Best Buy and CNET, where Best Buy features CNET content and CNET offers ads to Best Buy products. Advertisers should expect to see more of these in the future. This was originally featured in the Retail Media Weekly newsletter.

Zooming out: Sweeping layoffs across multiple industries last year, including tech, media, video games, and retail, left a large pool of unemployed workers vying for new roles and increased competition in the job market. LinkedIn product manager Rohan Rajiv said the job search process is not only about 鈥渓abor market dynamics鈥� but also a lack of transparency, per Engadget.

The Interim Final Rule on Artificial Intelligence Diffusion would limit the sale of chips used in video games, data centers, and AI applications, ostensibly to secure national interests while fostering AI development. The proposed rules also set security standards to control AI model 鈥渨eights鈥� that help decide what information is critical to learning and experience鈥攚ithout them AI wouldn鈥檛 work.