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And active radio listeners will still spend nearly as much time with their radios as gamers do with their games. Podcast time will trail the larger categories somewhat, but to put it in a different context, podcast listeners will spend roughly the same amount of time per day with podcasts as TikTok users spend with TikTok.

It鈥檚 not just music platforms like Apple Music or YouTube Music with their own versions: Gaming platform Steam, grocery service Instacart, and many other apps across industries also roll out end-of-year personalized campaigns.

There are three notable exceptions: Messaging platforms like WhatsApp, gaming platforms, and services with educational content including YouTube are exempt from the regulations. This isn鈥檛 a blanket ban: Users 15 and under will still have access to platforms that allow them to see some content without creating an account. What now?

Makers of movies, TV shows, and immersive video games want to advertise in a way that reflects the product鈥攏amely via video. Traditionally, the industry has spent heavily on TV, but it鈥檚 rapidly making the transition to digital video.

A top spending category for purchases made on the debit card was gaming, which grew 46% YoY. Square. The number of omnichannel Square sellers grew 12% YoY. They leaned on discounts to lure in shoppers, offering on average a 19% discount. Square鈥檚 restaurant sellers got a 12% transaction boost from the holiday weekend.

So things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down. And of course traditional television has been going down for a long time. (05:23):.

Nvidia鈥檚 and AMD's gaming laptops with AI Copilot Plus will attract new users. Nvidia and AMD are preparing to launch AI PC laptops from Asus and MSI that will include AI Copilot Plus features. The integration of genAI into gaming laptops could appeal to a new segment of users. AI agents could drive productivity鈥攂ut also create new risks.

This may mean zeroing in on a specific vertical (e.g., gaming, sports) or a specific platform (e.g., TikTok, LinkedIn). These types of agencies speak to influencer marketing鈥檚 growth and subsequent fragmentation. Here are a few examples of specialized influencer marketing agencies:. Creator Authority, founded in 2023, is focused on LinkedIn influencer marketing.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

The BNPL provider has made strong inroads in the US but faces steep obstacles in growing its market share

Tariffs are destabilizing Hollywood鈥檚 growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

Gaming studios that create content for Meta have laid off as much as half their staff after losing funding from Meta, per The Information. In July, Meta asked its Reality Labs hardware team, which includes Quest products and Ray-Ban Meta Smart Glasses, to cut spending by about 20% by 2026.

Despite the rising popularity of handheld gaming consoles from Valve and Asus, 32% of Gen Z gamers and 21% of all gamers use a Switch, per Collage Group, indicating a healthy market presence. 鈥� And what they got: Game music anywhere and a plastic clock.

Some of these users will also watch CTV via other options like Roku, Amazon Fire TV, or a gaming console, but TVs with built-in internet capabilities will dominate the market. In 2028, smart TV users will outnumber Roku users by more than 53 million. Click here to view our full forecast for US smart TV users.

Though it is typically viewed as a gaming platform for children, Roblox has also attempted to encourage content creators to experiment with the platform. The company鈥檚 efforts to attract older users are starting to pay off.

That鈥檚 largely thanks to the app鈥檚 communities and fandoms centered around topics like sports and gaming. In recent months, X has tried to capitalize on that engagement, including by launching NFL and NBA Portals鈥攃entralized locations where users can keep up with real-time league news. New video features could also help drive more usage.

The landmark NBA deal includes exclusive live game rights in the Nordics, Poland, and parts of Latin America, excluding Brazil and Mexico. WBD鈥檚 TNT Sports will produce the iconic 鈥淚nside the NBA鈥� show, featuring Charles Barkley and Shaquille O'Neal, which will air on ESPN and ABC starting with the 2025-26 season.

Gen Zers are also seeking to expand their digital experiences, so it鈥檚 worth considering how to transition into immersive marketing by partnering with gaming companies. Social video battles produced media for Gen Zers鈥� attention. Video is still the top digital activity for Gen Zers.