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Amazon strengthened its grip on ecommerce in 2024: The retailer warded off growing competition from Temu and Walmart by improving delivery speeds, offering deals, and enhancing Prime benefits.

Interest in women's sports continues to rise: Media investment and NIL rules drive opportunities for advertisers and growing fan engagement.

On today鈥檚 podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

On today鈥檚 podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

The pandemic鈥檚 mini ecommerce boom helped supercharge retail media, but the category is now experiencing more measured growth. However, advancements in in-store and off-channel retail media (via CTV, for example) will help the category retain its importance. Click here to view the full forecasts for retail media, CTV, and mobile ad spending. Retail media is digital advertising鈥檚 new poster child.

The news: YouTube creators are rapidly evolving from digital influencers into mainstream media powerhouses, with top personalities like MrBeast generating $85 million in 2024 while building substantial business empires beyond their video content. Creator-led brands are projected to generate over $1 billion in retail sales in 2025.

Amazon鈥檚 Red One sets streaming records: 50 million viewers and $175 million in box office receipts validate the studio's hybrid theatrical-to-streaming strategy.

Digital ad spend tops $300 billion in 2024: Video dominates growth, driving display advertising's share and reshaping ad strategies through social and OTT.

Longer video lengths have fueled some of that increase, as have a greater variety of activities on the platform. For example, almost twice as many TikTok users report regularly getting their news on the site than they did in 2020.

L鈥橭real and Benefit Cosmetics are among the beauty brands selling on TikTok Shop, while Boots, P.Louise Cosmetics, Unicorn Cosmetics, and Glow Hub are leveraging video shopping ads and other shoppable media. Fear of missing out (FOMO) is a digital driver. Convenience and lower prices are the top reasons for buying beauty products online or via social.

Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.