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We do not count headsets like the Meta Quest or the Apple Vision Pro as smart wearables, but they are nonetheless competing for consumer attention with the accessories we do count. VR headsets haven鈥檛 lived up to the hype so far, whereas wearables have generally exceeded expectations. This divergence will become starker in 2025 as the popularity of diverse new wearable form factors continues to grow.

Grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors have shifted sourcing away from China. And US retailers are racing to import goods.

The move signals the shoe giant's move to position itself back into team sports, but keeping its professional edge as well. Team sports are such a huge thing in this country, especially with kids, and so it signals a great move for them to try to stay competitive. Rachel Wolff:.

Makeup and fragrances, high-priced fashion staples, and super luxury brands are Gen Z鈥檚 favorite categories for dupes, according to Cafeteria, an app that connects teens with brands. Products meant to last, like coats and jewelry, or with high name brand recognition, like Nike, are less popular as dupes.

Put yourself in the shoes of your audience鈥攊s the creative you鈥檙e producing something you would find compelling? Keep it fresh. Ensuring your creative follows these best practices is great, but that鈥檚 just step one. No matter how well-received your ad is, you鈥檒l always be battling the onset of ad fatigue.

Because LLMs are designed to understand the context of conversational language, they can respond to thematic queries (e.g., 鈥渉elp me plan a Halloween party鈥�) and hyper-specific queries (e.g., 鈥渕en鈥檚 running shoes, size 11, blue鈥�). They can also be trained on specific sets of data鈥攍ike a retailer鈥檚 product catalog鈥攖o surface more relevant results. How will it create impact?

And those perspectives shared within their communities and then shared within the DSW communities are just as valuable as a celebrity partnership where we are curating a line of Paige's selection of her favorite shoes for the season and bringing that to life in store. (27:35):.

Gen Zers are more than twice as likely to purchase apparel on Temu or Shein than the total population, according to Tinuiti. They also rely on crowdsourcing to find dupes of expensive products. However, looming tariffs threaten Gen Z's affinity for dropshippers. Gen Zers demand brands be authentic and consistent if the brands take a public stance on an issue.

鈥淚t becomes about a simple transaction of a pizza place, a cafe, a local clothing store, getting a student-athlete to post on social media with some consistency to tap into a relatively small community of, say, 10,000 to 20,000 followers, and just generate foot traffic and a little bit of lift,鈥� Carter said. 鈥淚t's not like pie in the sky.鈥�. Your favorite athlete may not be the best fit for your brand.

The news: Shein鈥檚 IPO is stuck in limbo as the UK鈥檚 Financial Conduct Authority (FCA) probes the fast-fashion retailer鈥檚 supply chain and legal risks, per Reuters. Chinese regulators also haven鈥檛 okayed the filing yet, although sources told Reuters that their approval would likely follow the FCA鈥檚 decision. How we got here: Shein鈥檚 labor practices have been under scrutiny for some time.

Makeup dupes, clothing dupes. Why hasn't LEGO been duped by a new entrant or a Mattel? Zak Stambor (11:16):. Well, it's coming. Sara Lebow (11:16):. Or why haven't they been duped successfully? I think is a better question. Zak Stambor (11:20):. Yeah, it is coming. Mattel plans to roll out the Mattel Brick Shop, which these pieces look exactly like Lego's, I think in May.