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And it鈥檚 reportedly in talks to take over the Apple Card from Goldman Sachs. This would bring in an influx of new volume for Synchrony鈥攁lthough the card program鈥檚 delinquency and default issues could hurt Synchrony鈥檚 metrics.

Infinite Reality envisions a future in which Obsess鈥� technology helps it develop device-agnostic immersive experiences for brands that are accessible across web browsers, games, and devices like the Apple Vision Pro and Meta Quest.

In addition, the smartphone market is slated for a genAI shake-up with the introduction of Apple Intelligence, which understands smartphone users at a deeper level and promises to aid their day-to-day tasks in more intelligent ways. Apple is reportedly partnering with Baidu on genAI technology for its upcoming iPhone.

Both Microsoft and Apple attempt to refresh their lines with built-in AI features. Microsoft, Apple, and others are integrating AI capabilities directly into their operating systems and devices, signaling a potential resurgence in the PC market.

鈥淲ith OOH, you can leverage the same targeting tactics and measurement insights [as on-site], though noting that measurement won鈥檛 be exactly apples to 补辫辫濒别蝉,鈥� said Lucy Markowitz, senior vice president and general manager of US marketplace at Vistar Media. AI and automation fuel the more distant future of retail media.

But consumers鈥� general unreadiness for biometric payments may be misguided given the fact that the many consumers already use it for Apple ID and Apple Pay or Android鈥檚 facial recognition feature. Therefore, there may be a lack of consumer education about what biometric payments entails.

A) Amazon B) Apple C) Microsoft D) Google. By brand value, the correct ranking from biggest to smallest is Apple, Google, Microsoft, Amazon, according to data from Kantar. July 2, 2025. True or false? More than 80% of US agency and brand-side advertisers are advertising on podcasts. False, but it鈥檚 close!

A wild card: Apple could throw its hat in the ring, but with its prior purchase of Beats and strong internal capabilities, its audio business may not need the help of Sonos to keep scaling. Our take: If Sonos continues to decline and no buyer is found, consumers may lose support for low-selling products and access to key features they based their initial purchases on.

Meta, Apple, and France-based startup Mistral declined to sign but must still follow the law. Zooming in: The law categorizes AI systems into four risk levels鈥攍ow, medium, high, and banned鈥攚ith corresponding obligations. High-risk applications, such as medical AI tools, must meet stringent security and accuracy standards.

Goldman Sachs entered the Apple Card partnership to expand its consumer banking services and diversify beyond traditional investment banking. But Goldman may end the contract before its 2030 end date because of disappointing returns, per Reuters. Technology development: Banks also collaborate with competitors to promote technologies such as generative AI (genAI).

By making it cheaper to manufacture smartphones and other electronics鈥攁nd incentivizing microprocessor and lithium-ion cell production鈥擨ndia hopes to establish itself as an important link in the supply chains of companies like Apple and Google.

While not as dominant as Apple or Samsung in the smartphone segment, Google鈥檚 Pixel smartphone market share in North America grew from 4.76% in September to 12.9% in October, per StatCounter. But a recent mixed-reality headset collaboration with Samsung and Qualcomm could indicate Google might slowly move to a licensing model instead of hardware production.

It cancels a $1 billion US data center plan and pauses other developments as it braces for rising material costs and geopolitical pressures.

Costco recently rebuffed a push from investors to move away from DEI initiatives, and Apple has asked shareholders to block an effort to roll back commitments.

Since Apple launched ATT with iOS 14.5 three years ago, opt-in rates observed by Adjust have almost doubled, as more apps have incorporated the prompt and adjusted their onboarding experiences accordingly. ATT isn鈥檛 a perfect comparison to Chrome鈥檚 consent-based cookie model. It was up to individual apps to deploy ATT prompts, and they did so at their discretion.

While both Amazon and Apple have lagged in the genAI game, both made strides toward the end of 2024, including with an AI voice generator from Amazon Web Services (AWS) and Siri improvements from Apple. Adverse effects: AI assistants鈥� advancing capabilities are bolstered by how sophisticated genAI voice technology is. While this is positive for Big Tech, it poses a danger to consumers.

Gen Zers are driving growth in both emerging and traditional payment methods as they embrace cards, BNPL, and digital wallets. Payment providers must now align their offerings with Gen Z鈥檚 preferences as the cohort鈥檚 spending power grows.

The rise of genAI apps highlights a shift in AI adoption and mobile preferences, revealing revenue potential despite the availability of free on-device options like Apple Intelligence and Google Gemini. This indicates a consumer preference for custom AI tools over default options.