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A wild card: Apple could throw its hat in the ring, but with its prior purchase of Beats and strong internal capabilities, its audio business may not need the help of Sonos to keep scaling. Our take: If Sonos continues to decline and no buyer is found, consumers may lose support for low-selling products and access to key features they based their initial purchases on.

But in recent years, growing digital video and streaming audio ad inventory has strengthened their digital revenue prospects. The Canadian Media Directors鈥� Council has targeted a 25% share of digital advertising for domestic publishers by 2025. The lobby group鈥檚 goal is to increase investment in domestic media to reduce the spate of local media closures and support local journalism.

While Spotify is something of an audio-everything app, it has its sights set on video. The platform is introducing more video capabilities and TikTok-like feeds as podcast video viewership continues to grow. Spotify is battling it out with YouTube for podcast video dominance.

In addition to text and audio input, it tracks and saves users鈥� key-stroke patterns, device models, IP addresses, and system settings. DeepSeek鈥檚 policies allow it to save data for 鈥渁s long as necessary to provide services,鈥� but that open-ended language could allow indefinite retention. By contrast, Google鈥檚 Gemini saves user data for up to three years and OpenAI saves ChatGPT data for 30 days.

CTV time鈥攚hich does not include traditional TV viewed via a CTV but does include all forms of streaming OTT, digital pay TV, apps, and audio accessed via a CTV鈥攈as risen rapidly in recent years. But it will still trail mobile device time by 1:45 per day and traditional TV time by 40 minutes.

DeepSeek collects user input, including text, audio, files, feedback, and chat history. It also keeps device data like keystroke patterns, IP addresses, and system languages. DeepSeek鈥檚 privacy policy says the company retains users鈥� information indefinitely or 鈥渇or as long as necessary to provide our services.鈥�

On today鈥檚 podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins

Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That鈥檚 because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.

Ad strategy is vital for podcasts, where listeners don鈥檛 necessarily click ads but commercials can still leave an impression. Here鈥檚 what marketers need to know when they think about podcasting and digital audio at large.

Exclusive podcasts didn鈥檛 pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. China in Perspective. Media consumption in China is distinct from other countries in the GMI Report.

On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

Recent news of Walmart鈥檚 expansion of in-store ads, including audio and product demos, plus The Kroger Co.鈥檚 planned roll out of digital ads in the cooler aisle, has intensified the spotlight on the rise of in-store retail media. This fast-emerging segment is perhaps the most critical development in the digitization of the store, retail鈥檚 next mega-trend. Physical stores have enormous鈥攁nd almost completely untapped鈥攑otential as the next major media channel, yet US retailers have been remarkably slow to adopt.

On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).

Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.

Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

Listening favors digital audio over radio. Digital audio will account for 56.9% of total time spent with audio in Canada in 2024. The wide-ranging format鈥攚hich includes streaming music, podcasts, and radio delivered via the internet鈥攆irst surpassed terrestrial radio time spent in 2021.

On today鈥檚 podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.

On today鈥檚 podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.

Orange Apron Media expects in-store media placements to increase on digital displays on endcaps, interactive kiosks, and audio advertisements, Babcock said. 鈥淭hese innovative approaches offer brands highly targeted opportunities to engage with consumers at the point of purchase, influencing their buying decisions and ultimately driving sales.鈥�.