蘑菇AV

I think it continues to be the trend in the industry, at least from our viewpoint. There's just a lot of new market entrance in key categories where we see just intense competition. I'm thinking about sparkling water better for you soda.

Wholesale used car prices trended upward in February. Prices went up 4.3% MoM in the biggest February jump since 2009, according to the Manheim Used Vehicle Value Index. The increase could cause retail used car prices to reverse their decline and fuel inflation.

On the other side, automotive represents just about 1 percentage point of total NIL activity but accounts for nearly one-third of total spending. This indicates that retail marketers rely on cheap activations, primarily social media posts, while auto deals are pricier. Last year, auto dealers gifted star football players luxury vehicles in exchange for using their likeness, according to The Athletic.

Lending ad spending is an even bigger victim as demand for auto and mortgage loans dives. The number of newly opened auto loans remains below pre-pandemic levels, while total mortgage originations were down 56% YoY in H1 2023, per the Federal Reserve Bank of New York. LendingTree and Rocket Companies were among those that cut spending in 2022, according to Ad Age.

Consumers who鈥檝e held back on making big-ticket purchases may now consider financing a home or auto purchase, increasing the number of policies written to protect these new assets.

A majority of CMOs and executives in retail, consumer goods, automotive, insurance, and media already had genAI budgets in place. Most CMOs have found more than one service they like. GenAI has lots of potential uses to advertisers. But marketers appear to have faith that it can deliver on that potential in multiple ways.

Generative AI is poised to disrupt many industries. Changes may come slowly at first, then suddenly. Early planners could reap the profits of generative AI鈥攁nd late movers could face extinction. You don鈥檛 want to specialize in carriage-making when the car takes over. Sources. data.ai. The Information. NFX. NVCA. PitchBook. Sequoia Capital.

This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 three-times-weekly recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

However, buy-side adoption faces some resistance: The 4A鈥檚, an agency industry group, suggested in April that alternative currencies aren鈥檛 yet ready for advertisers. 蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Block reported strong growth in nontraditional categories for BNPL, including food and beverage (+251%), travel and experiences (+57%), and auto (+32%). Shoppers are interested in financing a wider variety of purchases, which could support BNPL providers鈥� recent efforts to diversify into segments like food and travel.

I know back when I had a car, that was something that I would fully avoid was just anywhere with stores, because there was nowhere to park, no traffic. I'm glad I don't have a car now. Okay, let's keep moving down the purchase funnel into consideration. Consideration overlaps with exploration, but everything kind of overlaps in the purchase funnel these days.

What we learned: Five big themes for 2023 dominated both conversations, which featured key names in the creator industry, including Mekanism鈥檚 chief innovation officer Brendan Gahan, Pietra鈥檚 CEO Ronak Trivedi, and Cameo鈥檚 co-founder and CEO Steven Galanis, among others. The democratization of data: Brands need to break down the barriers and give creators access.

The industry has shifted away from ecommerce. Many of the biggest online luxury multibrand retailers found themselves in dire straits as the post-pandemic boom receded. This came as major fashion houses doubled down on direct sales channels with a focus on their owned and operated physical stores:.

Apple continues to work on its own car, but it will not come out in 2024. Google. Android Auto ranks second, but it鈥檚 not Google鈥檚 only play. Android Automotive is a more complete operating system and is poised to become the leading embedded car OS. Automakers.

Liberty Mutual recently discussed investments in computer vision technology that allow agents to examine uploaded photos to determine the extent of damage from a car accident. Read Next. Sources. Allstate. Capgemini. Chubb. Insurance Business America. The Motley Fool. Nationwide. TechTarget.

And the older ones have had a lot more experience with the health insurance industry. But they're looking at the cost of health insurance and healthcare a lot more because they came into this business when high deductible plans were being introduced and they also have other financial obligations, like car payments, rent or mortgages. Student loans, they're still paying off.

Wow your boss, or board, with your industry know-how. Visit emarketer.com/newsletters to sign up today. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast. This is the Friday show that thinks it's weird if you walk around the airport without luggage. So here's what happened. I dropped a rental car off the other day.

There's a ton of ad inventory for advertisers, so I think all around the Olympics are a real boon for the advertising industry. Bill Fisher (11:26):. So it's really interesting to bring streaming in. So linear is still huge, but streaming is important.

Online car retailer Cazoo cut 750 jobs as it shutters its business in the European Union, according to The Guardian. That鈥檚 the second time this year that it has cut 750 jobs, as it announced redundancies in the UK in June. The big takeaway: European retailers face a host of concurrent, interrelated challenges.

And for that to happen, it's likely going to be discouraging for a lot of these visa holders and students to sort of see a future where they can grow in the industries that they've chosen. Marcus Johnson (13:08):. Mm-hmm. Mm-hmm. Paul Verner (13:08):. Yeah.

Ian Prasad Philbrick of The New York Times writing that, quote, "The US regulates cars, radio, and TV. When will it regulate AI?" It was pointing out in the piece that Congress has tended to be slow to respond to revolutionary technologies, saying that for cars there were 70, seven zero, years between invention/patenting and the first major federal regulation being passed.

The Vision Pro is a 鈥渃oncept 肠补谤鈥� version of what鈥檚 to come. The current headset鈥檚 primary function is as a developer tool that can tap into the vast pool of 34 million registered iOS developers around the world, according to entertainment industry executive Joanna Popper, greatly expanding the resources for XR development.