I mean, I am not talking about people who are just posting on TikTok shop, for example. But the people who are really looking to make a living out of this, they are serious about it. Rob Rubin (20:24):.
It's worth noting that if you look at this market in terms of like B2B publishers, if you are a B2B company that has a product that you're selling for let's say $120,000, you want a very vetted customer coming to you.